As a retailer, it’s important to stay ahead of the game. Competition from other stores as well as online retailers is fierce. A strong retail brand and great products aren’t enough, you need a little something extra to boost your marketing efforts. WiFi marketing is the answer, giving your retail business tools to understand your customers. It offers them an engaging real-life experience and creates genuine loyalty.
Assuming some customers regularly come to your venue, some only have been there once. How can you now use WiFi marketing solutions to offer a much more personalized experience in both cases, positively affecting customer loyalty?
Example campaign ideas could be sending a customer a text message after their 5th visit to your venue. This message could contain a special offer, i.e. a free drink.
In terms of marketing, WiFi is a complete game-changer. It gives retail stores the ability to communicate with customers and users accessing their free in-store WiFi directly and simply. Once thought of as a nice bonus for stores to offer customers. In an ever-connected digital world, customers now want, love, and expect free WiFi. Many companies are now using a captive portal tool to make their business more functional and attractive.
How Does WiFi Marketing Work?
Even more, these campaigns, once set up, ran automatically. Therefore, especially handy for busy business owners who don’t have much time. Also, no IT or marketing expertise is required, promised. You provide guest wifi to enhance the customer experience. In return, you get analytics to build profiles and track visits. The number of visits, purchases, and other metrics gets included. When customers log in to your in-store WiFi, they provide quality data to do so, such as age, social demographics, and email address. This data alone is valuable, instantly giving you the tools to grow an email list. Even better however is the data collected from when users log on and use WiFi in your store.
Benefits Of Internet Marketing
Even better however is the data collected from when users log on and use WiFi in your store. This can include using location and beacon technology, so you’ll then be able to track dwell times, hot-spots in your store and send location-specific messages in real-time to customers browsing particular departments or products.
Increases Customer Satisfaction with Free WiFi
Wifi connection guests are more apt to buy when the internet sign-on is free. That doesn’t mean you shouldn’t have a captive portal tool. Make it user-friendly and include tabs to social media accounts. This is the gate that allows prospects in.
Makes Customers More Likely to Spend Money with WiFi Access
Convenience makes a big difference. Customers save on data usage. They’re likely to spend. Make your network faster than the one they pay for. It’s another way to open their wallets. Therefore, customers will spend more on your business.
Customized Marketing Messages
No customer wants generic marketing messages. Customers are now more vigilant about marketing techniques with brands, so being able to provide a personalized marketing experience to each customer will make your marketing more relevant and more effective.
Internet marketing makes it easy for you to use (and generate) user data on purchase history, demographic data, customer spend and customer behaviors to send targeted and personalized communications to each and every customer. This means you’ll be able to target customers with tempting upsells, relevant loyalty offers, and discounts that they’re genuinely interested in, making them much more effective.
Attract Customers to Products
Through pop-up advertising, businesses can collect information from customers. Since then they can orient the group of customers whose business products want to promote and deploy customer care and marketing after-sales.
Besides, using Wifi Marketing will attract customers. For example, in a place where you cannot hang advertising banners for products, through Wifi Marketing solutions, they can both use free WiFi, which you can recommend.
Fast, Reliable, And Affordable.
Without WiFi marketing, you and your employees will probably have to rely on a cellular network when someone needs to, say, use a smartphone or tablet for work. Having WiFi allows you to access your company’s secure high-speed internet connection from anywhere in the office, as long as you have the credentials to log into that WiFi network. Moreover, this avoids using up minutes on a personal or business cellular data plan.
Especially as businesses rely more on cloud-based software for critical functions, WiFi becomes even more valuable—as you and your employees will be relying on internet access continually.
