The Internet has become the most useful invention in the past few years. When it comes to running a business, there are many marketing techniques that can help you gain an edge over your competitors. However, the amount of benefits the Internet has to offer far exceeds what traditional strategies can offer. Social WiFi marketing is one of the best ways to use the true power of the internet for the benefit of your business.
This is a portal that creates access to WiFi connections and allows consumers to connect to the Internet using their smartphones, laptops, and tablets. The platform can collect valuable customer data and profile information. This effective and affordable method provides a solution to many of today’s advertising challenges. If you want to turn your customers into regular customers and help your business make great strides, then read on!
What is Social WiFi Marketing?
Local companies offer guest WiFi to their customers and those who use this WiFi for marketing purposes will share it as social media WiFi. When a customer comes to the venue and wants to access the internet, ask them to sign up for internet access using Facebook, Twitter, LinkedIn, Instagram, or a G + account.
When they first connect, customers are asked to “follow” or “like” one of their social media pages. From then on, every time they come back, they have the option to post a message on the timeline and thank the venue for providing free WiFi. This free WiFi is not only beneficial for customers rather it is equally vital for organizations.
For customers and users, this WiFi helps them save their mobile data. Furthermore, this internet service is very faster than their mobile data. And for businesses, this WiFi helps them gather customer information through a captive portal tool for the purpose of marketing. Consequently, social WiFi is a win-win situation for users and providers.
Why WiFi Marketing Is Important for Businesses?
Almost everyone uses social media in this modern world. A well-maintained social media profile contains essential information about a person or customer. Also, it contains all the basic data like his name, address, and contact information. In this case, the captive portal tool fetches all this data.
On top of that, a profile may also contain what a user likes and dislikes. Retailers can use this data to target their customers effectively. Plus, they can use it to conduct Product surveys, send emails, and market new products and services.
The first and most important advantage of using WiFi marketing is that it is cheap. It allows you to market your product more economically. Compared to traditional marketing channels such as newspapers, magazines, and television, digital marketing methods are far more diverse and cost-effective.
You can plan your marketing according to your budget and make sure you are not overspending. It is very useful for small businesses that cannot afford to waste a lot of money.
Builds Relationship with Customers
This is one of the most creative ways to improve customer engagement. Customers are always looking for high-speed internet and free Wi-Fi will definitely help them connect. When a business asks a few questions for learning about their customer on a WiFi landing page, the customers may find it hectic to answer those questions.
So, the WiFi landing page also plays an important role in all this process. But when you ask them just to join WiFi through social media account, they will happily do this. This will help you to collect information through the login passwords of that customer.
Provides Proper Information
Good marketing can only be built around good data. Customer demographics and behavioral data collected through wireless internet social marketing can provide valuable insights. It serves as a powerful source of market strategy information.
This detail provides company information about the customer base. What are these customers and what are their behaviors and demographics? This information will help in creating exciting offers and other sales strategies. In addition, companies may send follow-up messages and emails to these customers’ emails, phone calls, and social media accounts for remarketing purposes.
Enhance Your Brand Awareness
Social media platforms are the best way to reach customers. Nearly everyone in today’s world has social media accounts. You can easily reach your targeted audience via social WiFi as you get direct traffic on your social media pages. This is why social media marketing is the best and most effective way of advertising.