People love to follow their favorite brands and businesses on social media. This keeps you up to date with the latest updates and news.

However, according to a study, 68% of social media users are unaware of the brands they follow.

So it doesn’t matter whether they like you or not. What matters is the type of content you create.

You have to create something new to grab and hold their attention. That’s why we call interactive post content the future of marketing. It does this and similar things.

Find out what it is and why it is your future below.

What is interactive content?

Most of the content you see online is videos, pictures, and text. With this type of content, viewers have nothing to do but read and watch.

Interactive post content, on the other hand, requires audience participation. As such, they become much more engaging, entertaining, and educational.

It adds more value to your content by creating a two-way dialogue. Users can personalize their experience from start to finish.

Interactive content thrives when users engage, engage, have fun, and gain value aimlessly. Viewers hate obscene ads, but its fun with value-added content.

Therefore, aggressive CTAs and requests are not suitable for interactive post content. As with traditional types of content, it all depends on the audience. Put them first and your goals will continue.

Examples of interactive content

However, here are some examples of interactive content to give you an idea of ​​what you can do.

Examination

Quizzes can be by far the most popular form of interactive content. They are fun to create and make, and everyone loves to find out where their answers lead.

The exam can be anyone. For example, the media site Cinema8 offers tests on the next steps for readers, whether they are introverts or extroverts. Some quizzes even promise that you can guess your birth month from your answers.

Some exams have a mark or mark at the end that activates the competitiveness of each. You can do almost anything with Quiz.

Calculator

However, interactive content can be as easy as a calculator. You can calculate loan interest, cube volumes, return on investment, etc. can be used to calculate.

The user provides the data and the calculator performs the calculations and produces the results. Simple but effective. When people use your tools, you are involved in their decision making.

Assessment

Assessment differs from Cinema8 in that it has a purpose. They are used to assess the needs of buyers so that the business can meet those needs.

For example, a bank may allow a customer to assess whether they are eligible for a loan. All they need to do is answer a series of questions. Based on the answer, they will know if they are qualified.

Surveys and polls

Polls and surveys are different from cinema8 and ratings. They are intended to collect data for any purpose.

Polls and polls provide data and allow for public participation. I feel they are valued and heard. It is a way for them to express an impartial opinion.

Surveys contain only one question with multiple options. The questionnaire contains many questions and various answers.

Infographic

Infographics are already very effective tools for user engagement, site traffic, social sharing, and more. However, you can go further by making it interactive post. How? ‘Or’ What?

In some cases, brands can “hide” information, making infographics interactive. When the user moves the cursor over a certain area, a pop-up window appears with this information.

It is very easy to create, but allows readers to participate. That alone makes people feel more connected to your brand.

360 photos and videos

360-degree photos and videos are also a great way to engage with your visitors. Of course, it is not possible to view such media from all angles unless you have more than one screen. The user should then swipe left or right to see what happens.

These videos are also a good way for the audience to take the stage. This is why it is so popular in the real estate industry. Members of the National Association of Realtors use 360-degree video to view their homes on the Internet.