Are you thinking of having a logo for your newly launched business? Or, do you need to redesign your logo to make it a strong brand identity? Well, it is often easy to create a logo these days.
You can use a logo generator, which is a DIY tool. Just pick colors, fonts, images, and other elements of your choice, and drop them in a design frame. That makes your logo.
But a logo creator software will not automatically give you a unique and impressive logo. Such a logo still needs to come true on specific time-proven parameters. So, keep those aspects of a good logo in mind before setting out to create it for your business.
Why is a logo so important?
A logo helps build trust amongst people for its company. When people, especially the target audience, see a well-designed logo, they appreciate it, and it stays in their memories for a long time. Because of that impression, they think positively about the brand associated with that logo.
But if a logo fails to impress, people not only ignore it, but the wrongly conceived design can even damage your business prospects. People may not take such a lousy design, which may dent your brand’s image.
So, your logo is a crucial visual identity that evokes trust and the desired emotion for your business amongst its target customers.
Here are some golden tips for logo crafting
Ask your clients the right questions
Every client is different in so many ways. So, when crafting a logo, interview your client to know about the logo’s purpose and the company’s business. Then, ask a series of questions such as why are you in this business and who are you here for? How are you different from competitors? What are your values? Get answers and then ask more such questions.
The precise answers to these questions will help you get the right direction to designing a logo for the client. You will have a solid purpose behind creating the emblem.
Research the target audience
Even when a client has given an insight into the business, do not just wholly rely on it. Instead, do your own research about the industry and company your client is in. Learn more about the products or services the clients offer in the market.
Do some research about the target audience and create a customer persona. For example, find out the financial, educational, social, and other backgrounds of the customer.
Know the competitors
Knowing more about your client’s competitors is also equally important to craft your logo. Find out how they present their business in the market to stand out.
You should particularly compare their different logo designs. Know what colors they use to grab attention. What fonts, images, shapes, and other elements do their logos use. If they usually incorporate a typography style, use a different style. Your job is to set your client apart from the rest of the brands in the target market.
Use sketches
Make quick sketches of whatever comes to your mind while thinking of a logo idea. You should come up with as many logo sketches as you possibly can without thinking twice. This helps in generating many unique design ideas. Then, you can pick one appealing idea to develop into your logo.
Most importantly, you can take your logo sketches to your client. Then, the client can pick one or two sketches that you can work on further.
Make it a simple design
Whichever idea you pick for your logo, it should be turned into a simple design. A simple logo conveys its brand message through just one or two design elements. For example, it may have one color and one font only. There are no unwanted and complex elements.
A cliched design is often a complex one as well. So, work on a unique idea so that it can deliver its message in a few design elements.
Use colors and fonts carefully
Colors and fonts are two elements that mostly make a logo memorable. Colors evoke our emotions. For instance, red evokes love, aggression, while yellow expresses our feelings of happiness. Use your research data about the client’s business to pick the right color palette.
Similarly, pick the right fonts to build your logo’s personality. For instance, logos of most businesses dealing in children’s products use handwritten letters. Consider serif or non-serif fonts for a formal or informal essence of a brand. –à For instance, logos of most businesses dealing in children’s products use handwritten letters. Similarly, logo designs for tattoo shops will use fun and crafty tattoo fonts. Consider serif or non-serif fonts for a formal or informal essence of a brand.
So, determine your color scheme and choice of fonts first before using a logo generator tool when creating it all by yourself.
Ensure that it stands out
Your logo design should be such that people view it as a distinctive emblem. In addition, it must stand out in a crowd of logos from similar businesses in your industry.
Even if the logo looks slightly like the other symbols, then people will take that as an imitation. That may ruin your chances of making an impact on your target customers. So, make sure that your logo is an original design.
Avoid creating logos that are too literal
It would be a better logo design if it does not straightaway shows what the company does. So, a company making toys that has a toy in its logo is not a great design. Similarly, a car manufacturer does not have to show a car in its logo.
An impressive logo does not give any clue about its company’s business. Instead, it lets people take their time to associate it with what its company does. This relationship between a logo and people builds gradually over the years.
Set it in black and white
Logos should leave their mark even in black and white when they appear in newspapers and other such colorless advertisements. Therefore, first, test your logo in black and white at the initial stage of drawing. If it looks distinctive and impressive without colors, then start filling it with your color palette.
Get feedback and improve
Right from the initial sketches of a logo to its completion, keep incorporating the opinions of your peers and experts in your design. For example, put your logo drawings and the finished logo on social media and ask for feedback. Find out what impression people get from it and what your fellow designers have to say. And if it’s necessary, make the requisite changes.
Wrapping Up
A logo is a significant piece of your brand identity. With a professionally designed logo, a business can build trust and recognition. To create such a logo, you should research the client’s business, target audience, competitors, etc. Then pick colors, fonts, shapes, and other elements that suit your brand’s personality the best. You can take the help of free Designhill’s logo designing tool for better understanding.
