The need for material among sports enthusiasts is voracious. They want to know all there is to know about their favorite teams, from game scores to behind-the-scenes details about the players. To keep their supporters engaged, teams are always releasing fresh images, videos, GIFs, graphics, and other media.
Sports and digital asset management
The problem is that visual material is difficult to store, organize, and share. Teams have a difficult time getting their greatest assets to their supporters in real time. Photographers must mail or physically deliver hard discs with images after the game is done. Attempting to transfer video footage, team members throw up their hands in frustration. Finding images from a prior season (or, worse, a previous decade) might take hours of digging through server files or CDs.
This is where digital asset management comes in (DAM). Teams that employ digital asset management solutions may avoid typical stumbling blocks and provide content to their viewers more quickly.
We work with half of the MLB clubs, half of the NFL teams, and a variety of other professional sports teams, leagues, and organizations here at Libris. We asked them to tell us how they use DAM to simplify their operations and boost their visual storytelling. Professional sports teams employ digital asset management in five different methods.
Immediately post images on social media
You may think of a DAM platform as a repository for your team’s archives, but it’s also a dynamic tool that can help your team operate more efficiently every day – particularly when breaking news is involved.
The Colorado Rockies employ FTP to upload images directly from their team photographer’s camera to their cloud-based media library. The digital media team can access the photographs in seconds and share them on social media. Fans may view and share the highest-resolution photographs from the game as soon as they are available.
- Save time searching and sharing photographs DAM may help you reduce steps out of your day-to-day process in addition to speeding up you’re in-game narrative.
In order to save time for both the league and its member clubs, the United Soccer League (USL) opted to engage in digital asset management. Previously, the league’s hundreds of images were stored on a server in a rudimentary file structure, making asset searches time-consuming and inconvenient.
Everything is now organized in a single, easily accessible media library. Because the photographs are labeled with detailed information, anybody seeking for a certain image can do a simple keyword search and get precisely what they’re looking for in a matter of seconds.
Staff personnel from the USL and its member teams may use the same cloud-based library to post, download, and exchange photographs. They no longer have to be concerned about sending photographs and exceeding inbox limits.
Sponsorships from major corporations
All of your creative materials are constantly accessible with DAM. The Baltimore Ravens’ full archive from 1996 to the present is preserved on Libris, allowing them to quickly browse through their collection.
The team posts sponsored photographs every week, such as a Throwback Thursday shot and a Photo of the Week. These well-liked social media messages are a terrific method to engage followers while also generating sponsorship cash.
Maximize the value of each creative piece in your collection.
You can utilize all of your creative materials to their best extent when you have simple access to them. You lower the chances of squandering, forgetting, or even recreating valuable assets. The Sacramento Kings struggled with file sharing before using a DAM system. Photographers distributed cards by hand or by Dropbox or a zip file to the team. The Kings were continually running out of server capacity and lacked a central repository for all of their content. They can now rapidly browse and search through all of their photographs, share them, and integrate them into their stories.
Keep your brand’s heritage alive.
When you invest in visual assets, it’s critical to have a plan in place to secure them and ensure that they remain accessible for years to come. In addition to the advantages outlined above, digital asset management enables your team to maintain an archive of all of your company’s most significant events.
When it is feasible, work as hard as you can. If we had to put a figure on it, we believe that your 30s are a wonderful decade to start a business since you are still hungry, not too wealthy, and able to work long hours without worrying about your health or energy levels. Investor perceptions of the ‘right’ age for a hedge fund management is specific to allocator types (endowments and family offices go younger) and cultural variations, according to our research.
Not being afraid about lack of experience
ICMA says Investors may be afraid that they lack experience or maturity since they have not gone through a cycle or encountered harsh market conditions because they are too young. Investor impressions might also be harmed by being too old: is the management still eager and hungry enough to make a new firm succeed? Can they adapt to new technologies and recognize the patterns that drive bottom-line growth and pricing changes? Can they adjust to a variety of situations or are they fixed in their ways?
As a capital allocator, we must be conscious of how younger management influence our due diligence process. Younger portfolio managers have a shorter investing track record and have often operated as part of a team rather than as the only Portfolio Manager. As a result, allocators have fewer information on which to make investment choices. As a seeder, this challenge is amplified, therefore we’ve enhanced our diligence methods over the previous decade to solve it.
We are not ageists, and we would never make an investing choice based on one’s age. Age is unimportant in and of itself. What matters is a manager’s desire, mentality, personality, lifestyle, risk-taking behavior, experience, and skill set – all of which have age-related relationships.
Final words
Now you have a clear idea on what sports can teach you about asset management. We focused mainly on digital asset management, but this is applicable for other areas of asset management as well.
