Marketing in the digital era has taken many forms. Email marketing, PPC Ads, YouTube videos, blogging, and search marketing are a few examples. However, simultaneously tracking and handling every platform requires diligent time and effort, which isn’t feasible.
For example, Facebook alone has more than 1 billion users, so it might sound attractive to identify the target audience based on location, age, gender, preferences, etc. Also, the cost per ad is minimum on Facebook, making it a lucrative option. However, creating ads is half the job done. With such a significant amount of data available, it can be a challenge to monitor and analyze the response of the ads.
But Facebook provides an automatic ad manager that helps you create and analyze ads, ensuring a simple, transparent ad reporting and monitoring.
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The need for Ad Reporting
Before creating an ad, it is necessary to define the objective. This objective can be driving more visitors to the site, getting more likes on the business page, increasing conversion rate, etc. Based on the purpose, you can define the target audience to view the ad in their feeds.
Automated Facebook Ads reporting allows you to customize ad reporting depending on the budget and response you desire. For example, an ad campaign aiming to drive customers to the website will require more customization than the one seeking likes.
In addition, the Facebook ads reporting tool lets you automate the steps, and you can review the plan and the daily budget based on the performance. This tool helps you track various metrics involved and analyze the return-on-investment (ROI). Below we look at the impact of automated Facebook Ads reporting.
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- Keep Tab on Reach and Impression
Reach represents the number of people that saw your ad or content on their feed, while the impression is the number of times your ad appeared on the visitor’s screen. A low impression rate implies that the ad is less frequent, decreasing the conversion rate. You can specify conditions to identify metrics related to high-frequency ads and distribute them evenly among the target audience.
In addition, with Facebook’s ad reporting tool, you can avoid displaying ads to irrelevant users. The tool offers you deep insights into your customer’s preferences, so you can evaluate their behavior and target them with ads that are more likely to interest them.
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- Enhanced Lead Generation and Referrals
The in-built automatic reporting tool lets you track the number of clicks, click-through rates, and bounce rates. These metrics are vital to determine the effectiveness of the ad campaign. For instance, the click-through rate is the ratio of the number of people who click the call-to-action (CTA) button to the number of advertisement views. The higher the CTA, the higher is the lead generation capability.
But clicks alone aren’t sufficient. The time spent by visitors on the business page or website is crucial for conversion. The lower the bounce rate, the higher is the chance for conversion. Facebook ads reporting delivers these metrics consistently in an easy-to-understand manner, allowing you to make relevant changes to your ad campaign based on the performance.
Besides, you can conduct A/B testing with different versions and compare the report with Google analytics to get the actual number of ad referrals.
Furthermore, the automatic tool lets you add columns, such as checkouts initiated, purchases completed, and cart abandonment rates, making it easier to get insights into the eCommerce process.
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- Customized Reporting
Facebook’s in-built ads reporting tool lets you customize the report through various options, including breakdowns, metrics, and filters. With the breakdown menu, you can generate the data based on the campaign or ad level.
In addition, you can set the frequency of report generation to daily, weekly, or monthly.
Facebook’s customized reporting allows you to choose from a wide array of metrics available and add them to the report. You can further filter the report and get separate summaries for each age group, gender, and region.
Under the performance category, you can add the reach, impression, cost per click, the amount spent, etc.
The tool also provides an attribution window that lets you check the views and clicks of the ad over time. You also have the option to share the customized report as a link and export it as an Excel or CSV file on any device or platform.
Final Thoughts
Social media is a highly attractive medium to connect with the audience. Marketing on these channels is essential for businesses today. However, with so many metrics to track and collect data, analyzing social media ads performance is challenging. Facebook’s automated ads reporting tool makes the process simple, efficient, and quick. All you need to do is customize the report according to requirements and get real-time information that you can export, visualize, and draw insights, providing a convenient, seamless way to run effective campaigns. Also read the amazing article here.
