The packaging part of any merchandise is important as it is often the first impression you are giving to people about your product. If you want this impression to be a good and lasting one, you should focus on creating attractive printed boxes. Custom packaging boxes has to be thought of carefully keeping some points in mind so that the perfect box can be made.
The following are some tips that you can keep in mind to be able to create amazing custom printed packaging:
Packaging material
It is useless if the box packaging design is amazing but the box is breaking. This will not give a good impression of your brand to people. You need to be able to create something sturdy yet attractive. This is why you need to focus on the packaging material. It is also a good idea to get the material that can allow one to pursue different printing options easily.
Some materials that can be considered are cardboard, corrugated cardboard, Kraft. These will let you have a strong box that can handle the pressures being put on it. The features of your product also need to be kept in mind when choosing which materials to get. For example, if you are selling a food item, make sure that the packaging material does not have chemicals that can go into the food and spoil it in any way.
These choices are good for the environment as well. This is something else that should be kept in mind when considering packaging boxes. If your brand chooses to be sustainable, it will be seen as a responsible and sensible one. It can limit its carbon footprint and help people do this as well.
Find out who your target audience is
If you want the packaging to be able to attract those customers who need the product, do some research that helps you find out who the consumer base is. If you get the help of effective “packaging companies near me”, they may know this and be able to help you out here. It is vital to attract the right target audience if you want sales to happen.
Find out the age, gender, geographical location, shopping habits, of the consumer base when wanting to design printed boxes. For example, if you are selling something for girls, the packaging can be bright and colorful. You can choose colors like pink, purple, etc. to include on it. Images of popular cartoon characters can also be added so that the box can look amazing.
If the merchandise is one for ladies, the packaging boxes can be decent and sophisticated. They can include the positive benefits of the product that can be achieved.
Information to include
Custom packaging needs to include details about the product if you want to be able to market it effectively. The box can be used as a marketing tool when you add the right information to it. Find out what consumers need to know about the product before they buy it.
Only add those points that are needed if you want to be able to make the packaging understandable. It is important to not add too much as this can make the custom printed packaging look stressful.
For instance, if you are selling a food item, on the box packaging design state what the product is, its ingredients and nutritional information, flavor, warnings, quantity, weight, how to store, etc. If you are selling microwaveable popcorn, you can give instructions on how to prepare the product.
What makes your product special?
When searching for packaging companies near me, it may be a good idea to choose the one that tells you to include the special features of your product on the box. Some brands may want to exaggerate details here. This is not helpful as you can lose customers.
If your cosmetic product is dermatologically-tested, let consumers know about this. It may contain ingredients that are good for the skin or they may be natural ones.
When brands have deals and discounts, these should also be stated on packaging boxes. They encourage people to want to get the product as they think that there is a benefit when they do this.
Any information that you include on custom packaging should be printed carefully. Select a good font that can be read easily. Its size and color must not confuse in any way.
Increase brand awareness
Custom printed packaging can increase brand awareness when the box includes details about the brand on it. You should have an easily recognizable logo. It should be able to be noticed by your customers. The logo needs to be printed on the packaging of your products.
If you want to make it simpler for consumers to contact you to get to know more about your products, state your brand’s contact details on packaging. You should state the physical address, contact number, email address, social media links, website, of the brand on the box packaging design. Top “box companies near me” will be able to help you out here. These details should also be included in a font that can be easily read.
Printed boxes are an important part of the overall product if you want to design them to attract the right consumer base. Have a look at packaging trends if you want to get an idea of what works when it comes to packaging. Your brand must follow trends but still be unique. Look at the different printing options and select the one that is perfect for your budget. It is important to make boxes that are strong if you want them to be able to keep the product safe and let it reach people of excellent quality.