There’s a good reason why the Walmart Marketplace continues its rapid growth in popularity among sellers. As one of the world’s largest retailers, it boasts a remarkable network of distribution centers and stores that make many of its competitors seem small in comparison. And with this comes the promise of buyer exposure, giving individuals and brands a better chance at generating more sales than they otherwise would have with other platforms.
With the increasingly crowded space comes challenges in setting yourself apart from your rival sellers. However, that’s not to say that it immediately sets you up for success. If you don’t want your online entrepreneurial venture to fail, you’ll need to create exposure to attract your target audience. In this guide, we’ll cover some of the things you need to know before selling on the marketplace. Keep on reading to learn more.
Test a couple of products before launching
It’s a general rule of thumb to test and preview a couple of products before launching your entire line-up or catalog on the marketplace. Doing so allows you to experiment with the shipments, cancellations, and adjustments to ensure that they all yield positive results. This proactive approach still works even if you’re already active on the platform. For instance, you can preview every new item that’s added so that it features the price and content you’re after.
You must retest the ordering process, too, if you make any changes or adjustments to your shipping method. Case in point, if you decide to offer a shipping option for the next day, confirming that the fulfillment center gets the proper notifications to get the order processed accordingly is essential.
Aim to win the buy box
Those who have experience selling in Amazon have likely heard of the term, buy box. Walmart also makes use of it for its product listings. Those who can win this automatically become the primary choice whenever they add a specific item into their carts. For this reason, you must aim to win it, and you can improve your chances by following these practices:
- Always have the product in stock.
- Competitively price your offerings.
- Offer some products with free shipping.
Last but certainly not least, don’t forget to check your store’s status for the buy box. The information can be accessed via the seller center, which updates itself every 30 minutes. So after logging in, choose the manage items option, click on download, and select the report on it.
Create bundles for your products on the Walmart Marketplace
Creating bundles for your offerings can also go a long way in elevating your chances of succeeding as a seller on the platform. Through this method, not only do you offer good value for money to buyers. But more importantly, you can get rid of slow-moving items much quicker from the enterprise’s inventory. However, don’t just put random products together. Instead, carefully think about what shoppers would want to be included in the package of a particular item.
For example, if you’re selling monitors, you’ll want to include an HDMI cable as a part of its bundle so that users can immediately connect their purchase to their computer or any other device. Simple as it may appear to be, it will make a difference in encouraging shoppers to make a purchase.
Elevate your customer support services
Walmart, like any other eCommerce platform, is always looking to provide consumers with an excellent experience. They understand the value of a satisfied customer, after all, and so should you. This is why it’s highly recommended to elevate your customer support services. Automated responses aren’t enough. There needs to be human contact within 24 hours at the very least. Without it, you’ll risk order cancellations and refunds, selling restrictions, and suspension.
Customer support should therefore be a priority and not an afterthought. A friendly customer service team available 24/7 can give both potential and existing customers a positive experience that will make them come back.
Conclusion
Despite the advantages that the Walmart Marketplace gives its sellers, it doesn’t guarantee success. However, by following the above mentioned practices and strategies, you’ll enable your internet store to attract more business, generate sales, and improve its profit margins.
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