Instagram isn’t the only app vying for users’ attention these days. It faces sharp competition from other growing platforms.
However, Instagram continues to innovate, and with a focus on video content, it continues to dominate the social media landscape. There’s no way around it, if you want to build your personal brand then Instagram is the foundation.
And growing your platform is all about Instagram engagement. Without it, your account will remain stagnant. But with enough engagement, you can grow your following every day and start to see an opportunity for partnerships and collaborations like never before.
So what is Instagram engagement, and why is it one of the most important marketing metrics to focus on? Keep reading below to learn why investing in engagement is smart marketing.
What Is Engagement on Instagram?
Many people think that posting videos and photos on Instagram every day is enough. But simply posting content won’t grow your account, your business, or your income.
When publishing, you need to always consider engagement. Engagement is any action a user takes while viewing your content. This means liking a post, sending you a message, leaving a comment, or sharing the content on their own profile.
Views are no longer considered effective marketing KPIs. When it comes to marketing efforts, engagement is everything. You need to ask yourself how each post will cause a user to engage with it.
You can do this by asking questions, sharing polls, creating share-worthy content, and many other ways. There are even platforms you can use to get real instagram likes. And here’s why all of this effort is worth it.
Benefits of Increased Instagram Engagement
A lot of people want to build an Instagram platform as a way of making money. Whether you have a business already and are looking to increase sales, or you want to become an influencer or photographer and work with brands to create content, engagement opens the door.
When working with influencer marketing platforms, engagement is more important than follower count. Brands would rather pay and partner with content creators that have 10,000 engaged followers than 100,000 unengaged followers.
So by focusing on engagement above follower count, you can improve your chances of getting paid collaborations.
But as an added benefit, more engagement on your content means that your content will be seen by more people. Since others will be sharing your content on your behalf, you’ll be exposed to new audiences.
Plus, you have a greater chance of being discovered in the “Explore” section of Instagram, as they seek to promote the best content and users.
And of course, having an engaged audience is way more fun. Interacting with your followers helps you develop a deeper connection with them and the message that you share. It gives you a deeper “why” which is important when it comes to social media marketing.
Stick to the Basics
When it comes to social media, focusing on Instagram engagement is innovative marketing. You don’t need to find crazy new platforms and tactics. You just need to focus on the basics; interacting with your customers and followers.
If you can learn the basics of real engagement, you can open the door to a growing platform and vast opportunity for income and collaboration.
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