Many people tend to be confused regarding what they should choose for their businesses. SEO and ad campaigns are both very useful when it comes to driving traffic to your website. SEO mainly offers a diverse amount of techniques and ways through which you can create your type of strategy. But the main problem regarding SEO is that you need to learn it. SEO can’t be easily learned, it’ll take time for you to build up the experience, also one more issue with SEO is that it can take up to months to produce differentiable results. Whereas PPC, also known as ads/ ad campaigns, is a way that produces results faster, doesn’t require you to do any backend work and a lot of experience. But the downside, it is paid. One more thing regarding PPC is that people tend to ignore websites that show an “ad” logo on their side. PPC although requires a complex setup at the start, mainly to set it up. Before we dive deep into both of them, let’s see what they are and how they both differentiate.
SEO: King of organic traffic
- Visibility – SEO helps to make your brand visible. Through SEO you target a specific audience and they are then able to reach you. You can set specific keywords which are present in your content/website and then when people search for it, your website will be presented to them. But this does take a lot of time and patience to happen. There are many people out there who are doing the same thing as you so make sure that you select a good niche or do complete keyword analysis.
- Branding – Now as you can set specific keywords, it gets easier to build a brand of your own and get a good branding value through the help of SEO. With a bit of help from your social media handler, you can create posts regarding your brand and people can then search for it.
- Credibility and trust – Having a site running on organic traffic gives a perception of credibility to the visitors and also stands more in the market as compared to ones with ads. Also, sites without any ad campaigns going give more trust to users as it makes you look more professional. Spending money always doesn’t make anyone professional!
- Return on Investment (ROI) – SEO provides much more return if you’re planning to spend a bit of money on it. For example, for keyword analysis, you can opt for SEMRUSH, a tool perfect and easy to use for both beginners and advanced-level people. Or you can spend your money on tools such as the Yoast SEO plugin to craft completely perfect SEO content.
- Cost – SEO may be cheap/ maybe not, but it certainly is the most effective present in the digital market. You can learn SEO with online resources available and can devise your strategy pretty easily, but the main thing for you to maintain is the steadiness in your work, this is the main key point that will decide your position on the web.
- Sustainability – SEO won’t be affected if you stop spending your money after a moment. It may decrease but it will then grow steadily again with a bit of effort. Also even if you were not spending money from the start but were giving time to it more, and have stopped it now, that’ll affect it for a small period only and will grow again pretty soon. But constant work is recommended.
PPC: Instant results provider
- Index Position – Your website will be listed on top, no matter much SEO has been done by another website, still your website will be listed on the top of the page, other websites who have also paid for PPC may get listed above you or below you, but you’ll rock the first page in search results. Everything comes with a downside, in PPC you’ll have to pay a small fee per click. Google Ads is one of the best PPC providers and more trustworthy than other PPC providers.
- Improvised Ads – Not only your website link will appear, but you can also customize more things such as add bullet points, add phone number of any contact details, add a bit more metadata than usual, and a lot more, depending on what you want to advertise and how you want to. Also, this gets even better if you’re one of the people who are selling a specific product or service locally as people tend to call more to ask for various things instead of going through your whole website and also what’s better than direct communication? We all have seen and know, it’s easy to convince a client directly rather than conveying through any kind of website.
- Visual product ads – Now that’s something everyone wants. Showing your product directly to the client or the user is one of the best things as they can find the exact thing they are looking for and this can help you drive traffic way more easily. You can set a photo, price, and the name of the product in this type of ads which is enough for a user to know and compare easily.
- Speed and Targeting – Only a specific audience is targeted in this kind of advertisement. Other than that, the main reason why most businesses love this is that the results are provided instantly. This gets very much helpful for new businesses looking to take the next step in the field of digital marketing.
What to choose for your business?
According to Hyper-Loop, a Maryland based digital marketing company “It mainly depends upon the business you’re dealing with. You may own a local service providing business, which can step up easily with the help of SEO, and if you’re one of them who own an E-Commerce product selling websites like Amazon or eBay, then you have to struggle a lot in SEO and PPC might be the best choice for you.” If you’re not sure then you can surely take advice from someone more experienced in this field or decide by yourself from what is explained above. This article instead of comparing shows both pros and cons regarding each and helps you in deciding what’s the best for you.