Digital Marketing has become an integral part of every business, regardless of its type, size, geographical location, or other factors.
Digital Marketing has revolutionized the way products and services are sold over the past decade. From small start-ups to the biggest of organizations, every firm is employing digital marketing strategies to make their strong presence over the Internet.
There is a massive increase in the demand for skilled and trained Digital Marketing professionals with increasing digital penetration in India as well as the eCommerce era.
how to learn SEO step by step. For those of us who are starting out in the world of online marketing, learning how to do SEO can seem like a daunting task. There are a lot of acronyms and technical terms to learn, and it can be hard to keep track of all the different factors that go into ranking a website. However, SEO is actually quite simple once you understand the basics. Here are five easy steps that you can follow to start learning how to do SEO:
1. Familiarize yourself with the basics. The first step is to simply learn what SEO is and how it works. You don’t need to know all of the technical details at this point; just get a general understanding of how search engine optimization works. You can find plenty of resources on the internet that will explain the basics in plain English.
2. Do some keyword research. Once you know how SEO works, you need to start thinking about which keywords you want to target. When people use search engines, they enter keywords or phrases that describe what they’re looking for. If you want your website to show up in search results for those keywords, you need to include them in your content. Use keyword research tools like Google Ad
When you look for the different channels in Digital Marketing, you will find SEO on the top. SEO or Search Engine Optimization is the practice of optimizing websites such that they rank in top positions in search engines and eventually attract high organic traffic. Digital marketers often take an SEO course online to gain expertise in this domain.
This article is all about SEO and their salary guide.
What is SEO?
SEO or Search Engine Optimization is the process of improving the visibility of your website when people search for services or products related to your business. It is a set of practices that are specifically designed to improve the positioning and appearance of web pages in organic search results. It strives to improve the quality and quantity of traffic coming to your website.
Are SEO Specialists in Demand?
With the increasing use of the internet for almost everything we purchase, SEO has become significant for every organization. Companies and organizations find it important to employ SEO strategies to improve ranking on SERPs (Search Engine Result Pages), making SEO gain significant attention.
SEO Specialists work with the content marketing team to create content that can hit commonly-searched keywords in the field. As an SEO Specialist, you have to work with the content and digital marketing team to consult with companies, grow their reach and attract more potential customers to your website. There is a massive demand for SEO Specialists across the world because every organization is looking to hire professionals who can improve their traffic in terms of both quality and quantity.
Factors that affect SEO Salary
- Expertise
Expertise in this domain is important, so you are required to keep yourself updated about the technical know-how of SEO. Of course, you should learn well the tools and techniques used to optimize web pages. Some of the tools you are required to master are Google Page Speed, Google Search Console, Moz, Yoast, and many more.
The more tools you attain expertise in, it is likely that you will be paid better.
- Experience
As with any other domain, the salary of an SEO Specialist increases with experience. Employees generally look for candidates who help a company in growing with their value additions.
- Qualification
Educational qualification in digital marketing, computer science, or information technology enables you to earn great salaries.
- Location
Geographical location largely affects SEO salary. Some of the highest-paying SEO jobs can be found in Mumbai, Bengaluru, Delhi, Hyderabad, Chennai, and Pune.
SEO Salaries in India
- Based on Designations
With an increasing demand for digital marketing experts, there is a surge in the demand for SEO specialists as well. There is increasing demand across all designations that include:
SEO Executive – INR 1 LPA to 2 LPA
SEO Specialist – INR 2 LPA – 2.5 LPA
SEO Manager – INR 5 LPA – 7 LPA
SEO Analyst – INR 2 LPA – 2.5 LPA
SEO Director – INR 7 LPA – INR 18 LPA
SEO Consultant – INR 2 LPA – INR 3.5 LPA
According to the salaries listed above, the national average salary of an SEO Professional is around INR 2.5 LPA.
An SEO Exec is the one with no prior experience in the domain.
An SEO Analyst is tasked with analyzing market trends and identifying popular keywords.
An SEO Specialist typically builds strategies and analyzes SEO campaigns.
An SEO Manager is responsible for managing and supervising the day-to-day tasks of the team.
An SEO Director works as a Head of the Department who sets targets and goals for the department in order to contribute to the company’s growth.
A third-party consultant, known as SEO Consultant, is responsible for implementing and executing all SEO campaigns for their clients, and that too from scratch.
- Based on Location
The salary of an SEO Specialist largely varies with location. It depends on the cost of living in that location.
Mumbai – in Mumbai, an SEO executive can expect to earn INR 17,300 per month and an SEO Manager can earn up to INR 50,500 per month.
Delhi – In Delhi, you can expect to earn INR 17,175 per month as a fresher and INR 42,000 per month as an SEO Manager.
Bengaluru – Bengaluru, being the most expensive city in India, enables you to earn INR 20,000 per month as an SEO fresher and INR 42,000 per month as an SEO Manager.
Ahmedabad – this city enables you to earn around INR 15,877 per month as a fresher and INR 40,000 per month for managerial roles with significant experience.
Pune – the most loved city among professionals, Pune allows you to earn INR 16,000 per month as a fresher and INR 50,000 as an SEO Manager with experience.
International Salaries of an SEO Specialist
- SEO Salary in Dubai, UAE
Some cities like Dubai in UAE have seen a huge increase in the demand for SEO professionals. You can expect to earn an average basic salary of AED 6000 per month as a fresher and AED 18000 per month in managerial roles.
- SEO Salary in the UK
UK has a plethora of job opportunities for SEO professionals. You can expect to earn £ 25000 annually as a fresher and £ 38,500 per year in managerial roles with significant expertise and knowledge.
- SEO Salary in the USA
Many careers grow well in the USA, and so does SEO. You can expect to earn an average salary of USD 59,000 per year as an SEO Executive and USD 71,000 per year as an SEO Manager.
- SEO Salary in Canada
Canada has a booming demand for SEO professionals. As an SEO Exec, you can expect to earn around CAD 51,330 per year and as an SEO Manager, you can expect to earn an annual average salary of around CAD 54,000.
Conclusion
You are now aware of the salaries you can earn at different levels of your career as an SEO and also at different locations. If you wish to advance your career as an SEO specialist you can take up an online training course.
An online training course, such as that of Simplilearn, can put down all the barriers, make you an excellent SEO Professional with all the required skills and knowledge, and can also help you in finding the right job with its JobAssist program.
Enroll Yourself Now!!
