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The English Premier League closes selling US TV rights to a new record amid fears that pandemics could undermine the appeal of premium football to broadcasters.
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Viacom CBS and Disney’s ESPN are competitors against NBC, the current owner of Comcast, which it acquired in 2015 for nearly $ 1 billion. The second tender will be held on November 18.
People familiar with the sale said the Premier League would sell rights for around $ 2 billion, exceeding club management’s expectations.
In addition to a new record in the US market, where the Premier League has sold broadcasting rights since the early 1990s, this will be the competition’s most profitable foreign television business. The league is a deal that runs from seasons 2022-23 to 2027-28, selling all 38 matches in one block rather than in a separate package.
The increase in the value of the deal with the United States contrasts with May’s renewal of the league’s national TV rights, in which Sky, BT and Amazon agreed to renew their existing £ 5 billion deals.
Competition for US rights underscores the Premier League’s invasion of the United States. In the past, the United States has struggled with airtime in markets dominated by North American sports such as soccer, baseball and basketball.
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As the entire US TV industry is moving towards streaming on services like Netflix, cable networks are struggling to survive, and one of the few forms of entertainment people want to watch live, one of the most popular sports, is even more valuable.
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Nearly 7 million American households dropped out of pay-TV subscriptions last year, according to eMarketer. This trend is expected to continue.
“It is the most watched sport (on TV) every year,” said Disney CEO Bob Chapek at the September meeting. He said. The Disney Channel ESPN is a monthly fee paid by the cable TV provider and costs about $ 10 per subscriber. That’s four times more than any other cable channel.
Viacom CBS, ESPN, NBC and the Premier League declined to comment.
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Head-to-head matches in the Premier League could draw over a million viewers in the United States, including Manchester City’s 4-1 victory over Liverpool in February. The expected increase in rights will also benefit English football clubs, which have lost around £ 2 billion in broadcast and match revenues over two seasons due to the pandemic.
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In recent months, several US broadcasters announced new deals on international football 해외스포츠중계. In May, ESPN acquired the rights to broadcast a Spanish League match in the United States for $ 1.4 billion.
As part of this, CBS has built a portfolio of soccer programs over the past 18 months, including UEFA Cham rights.
