Isn’t it but obvious that 2020 was excruciatingly harsh on the hotel industry, unlike a few sectors which did flourish because of the same? It had been a period of enormous turmoil, and it didn’t end when the year 2021 arrived. The pandemic’s residual impacts will most likely be noticed for years to come.
However, one cannot deny the fact that the pandemic did some favors to most industries- the one where it made us all accustomed to technology. In reality, the hotel industry will gain from the technology put in place to assist battle the virus’ spread, as well as developments in hotel technology that allow small enterprises to function more efficiently and cost-effectively.
In today’s world, how are hotels utilizing technology? What are the advantages of contemporary hospitality technology for small hotels as per Philip Anandraj? These are just two of the themes discussed further down.
Travelers’ Confidence is Boosted by Contactless Technology
Spending less time face-to-face with people was one of the overarching mandates to protect human life during the pandemic. Because the virus transmits from person to person, any face-to-face contact could be hazardous. This had the impact of a bucket of cold water on travelers, dampening their urge to get out and experience the world.
However, how can we deny the fact that the hotel industry did make contactless payments and walk-in/walk-outs easy and readily available to one and all?! There are other advantages to be had here as well. Contactless technology has the ability to:
- Reduce the number of people queuing at the front desk, putting your guests at risk.
- Allow guests to bypass the check-in and check-out lines entirely, going immediately to their room upon arrival and then straight to their vehicle upon departure.
- Increases passenger trust in your facility, as well as your health and cleanliness measures.
- Increases the likelihood of guests choosing to stay at your hotel.
What advantages does this provide to a small hotel? Well, the following points will make everything clearer. First and foremost, the reduced workload on the front desk employees is beneficial since it guarantees that they are not overburdened with visitors. It also cuts down on the time it takes your team to reply to phone inquiries and emails, enhancing visitor confidence and pleasure even further. Finally, there’s the matter of cost management. You can reduce staffing if your front desk isn’t too busy.
Also Read: Top Benefits of Managing a Hotel – Philip Anandraj
A Scalable CRM
CRMs (customer relationship management platforms) connect other components of your hotel’s IT stack and fill in the gaps with automation that relieves your employees’ workload. The appropriate CRM should be scalable, so that no matter how big or small the hotel gets, it can always satisfy your needs.
Wireless Internet at High Speed
High-speed connectivity has become much more inexpensive thanks to new technology. This has advantages for small hotel businesses. You can appeal to various different sectors of travelers by providing high-speed Wi-Fi connectivity to your guests.
- Workstations – There is such a thing as a “workstation,” and it is becoming increasingly popular. In this case, guests will visit your hotel for both business and pleasure, and they will need high-speed Internet access for work purposes.
- Digital Nomads – Now that the connectivity is so good and readily available, more and more people are traveling across places to explore. And for that, high-speed Internet connectivity is essential.
- Consumers in the Real World – Consumers who were willing to accept no or limited Internet access are no longer with us.
It is clearly noticeable that the small hotel business is competing and succeeding against much larger chains. Hotel technology, as per Philip Anandraj is critical whether you’re attempting to enhance visitor confidence, train your employees to provide the best possible experience or sell your resort to workcationers and digital nomads.
