Overview of Digital Marketing Salary Trend in Delhi

In recent years, digital marketing abilities have exploded in prominence and for a good cause. It’s no surprise that the demand for talented digital marketing specialists is on the rise, given that digital marketing has changed the game of how organizations reach out to their customers and promote them.

Whether you now work in an agency or are looking for your dream career, digital marketing abilities are precious. Most people feel that these digital marketing abilities can be learned on the job or by viewing YouTube videos.

I cannot deny the fact that these videos can help a lot to gain knowledge. But you need to get a professional digital marketing course in Delhi to kickstart your career. 

1. Search Engine Optimisation Specialist

If you excel at technical professions and have excellent analytical skills, search engine optimization employment can be just up your alley. The primary responsibility of a Search Engine Optimization Specialist is to produce targeted website traffic and have it rank on the top page of Google for relevant keywords. A Search Engine Optimisation Specialist must be proficient in keyword research, SEO copywriting, and search engine algorithms, to name a few.

A Search Engine Optimization Specialist with less than one year of experience earns an average of Rs. 1,76,578 a year as an entry-level digital marketing salary. In Delhi, a Search Engine Optimization Specialist with less than four years of experience can expect to make an average of Rs. 234,460. Search Engine Optimization Specialists with 5 to 9 years of experience can expect to earn an average of Rs. 4,58,532.

Key Responsibilities: 

• Conduct on-site and off-site optimization and analysis.
• Assist in the creation of high-quality, SEO-friendly content.
• To increase website traffic, conduct extensive keyword research.
• Develop and implement link-building initiatives.

2. Web Developer

A web developer must be knowledgeable about the many coding languages in use and have the ability to design a functional and appealing website for the company. A good web developer examines customer requirements to ensure that the content, images, and navigation contribute to a great user experience.

A Web developer having less than a year of experience can anticipate an entry-level digital marketing salary of 2 lakhs per year. In comparison, those with more than 2-3 years of expertise can expect 3-5 lakhs per year. When you plan to become a web developer, then choose the proper digital marketing course in Delhi. 

Key Responsibilities: 

• Improved knowledge of HTML, JavaScript, PHP, CSS, and other web design code languages.
• Create and test website applications.
• Keep web pages up to date.
• Keep track of your website’s performance and traffic.
• Data from the back-end services are being integrated.

3. Social Media Marketing Specialist

If you’re a social media specialist, now is the moment to cash in. A company’s entire social media strategy is designed and executed by Social Media Marketing Specialists. Brands are paying professionals to push them to the top of their social media game, much as individuals use social media to showcase the best version of themselves.

Social Media Marketing Specialists with less than one year of experience can expect to make an average of Rs. 2,52,444 as an entry-level digital marketing salary. An average salary of a Social Media Marketing Specialist with fewer than four years of experience is INR 340,924. People with 5-9 years of experience can expect to earn an average of Rs. 6,85,923 each year.

Key Responsibilities:

• Campaigns for social media marketing are created and implemented.
• Keep an eye on all of your social media profiles.
• To promote the brand’s message, create engaging and unique content.
• Examine the costs and benefits of social media advertising.
• Investigate possible social media platforms for profit.

4. Search Engine Marketing Specialist

PPC and SEM are two digital marketing abilities often used interchangeably; however, PPC relates to online advertising, whereas SEM is a broad phrase that encompasses any activity to improve website search results via a search engine.

A Search Engine Marketing Specialist having less than one year of experience earns an average of INR 2,80,000 a year as an entry-level digital marketing salary. A Search Engine Marketing Specialist having less than four years of experience makes an average of Rs. 363,547. A Search Engine Marketing Specialist with 5-9 years of experience earns an average of Rs. 9,75,000 per year. You can get to this position by learning the best from the digital marketing course in Delhi. 

Key Responsibilities: 

• A clearer picture of Google Ads.
• Create search engine marketing to maximize your return on investment.
• Website analytics and campaign performance should be measured, analyzed, and reported.
• Manage the campaign’s budget and monthly costs.

5. Content Marketing Manager

Content Marketing Managers are in charge of a company’s overall content strategy and creation across all platforms. Content is an essential aspect of this work, as the title suggests. You can succeed in this field of digital marketing if you have a way with words, are creative in general, and have excellent communication skills.

A Content Marketing Manager’s entry-level digital marketing salary is anticipated to be around Rs. 4,79,323. Content Marketing Managers having less than four years of experience can expect to make an average of Rs. 5,13,369 rupees. Content Marketing Managers having 5-9 years of experience can earn an average of Rs. 8,18,583.

Key Responsibilities:

• Create engaging content and deliver it appealingly.
• To define provided subjects and topics, conduct research.
• Make plans and strategies for content marketing.
• Content Creation. 
• Gather information for a website, portals, or internal use.

Now, let’s see the salary trends offered in Delhi on different levels of digital marketing roles. Experience beginning from intern to expert.

• 3-6 Months : Intern : Rs 5,000 – Rs 10,000
• 1 Year : Executive : Rs 15,000 – Rs 20,000
• 2 Year : Sr. Executive : Rs 30,000 – Rs 40,000
• 3 Year: Associate Lead : Rs 45,000 – Rs 50,000
• 4 Year: Team Lead : Rs 50,000 – Rs 60,000
• 5 Year : Associate Manager : Rs 65,000 – Rs 80,000
• 6-10 Year: Manager : Rs 1,00,000+ 

These are some of the salary trends in Delhi, and you can begin by enrolling in a digital marketing course in Delhi.