If you are one of those running a small retail outlet or an online business in Singapore, you may have known by now how important a website is. A business with a strong online presence is successful with a large customer base. The increase in the use of smartphones makes people go online for buying a product or service. Without a domain or website, the visitors who are online cannot find you. For a small business or a startup in Singapore, you can choose .sg domains, which can help you attract local customers and get better visibility.
Singapore is known for numerous small and medium enterprises or SMEs. There are several small businesses that still don’t have a website. Steps are taken to encourage small companies to go for digitalization by having a website and undergoing domain name registration. The SME Domain Name Reservation scheme offers free .sg domain registration for business entities that have registered in Singapore recently.
A website, which is well-designed, may not get identified by your prospective customers if it fails to have a perfect domain name. Being a website’s address, a domain differentiates your site from others. To have more customers visiting your website, you need to choose a domain by keeping in mind various aspects.
What makes a perfect domain for your business website?
A website can be accessed by providing an address on the URL space bar of a browser. Unlike the Internet Protocol (IP) address, which is a series of numbers assigned to a specific website, a domain is a word or phrase. To choose the right domain, you need to consider the following:
- Have a word that is short and simple to pronounce and memorize. For example, the domains like ‘shopee.sg’, ‘singtel.com’ and ‘dbs.com.sg’.
- Use a combination of keywords that are related to your industry. This will not only help you find a unique name for your website but also give some information about your business or brand. For instance, ‘hardwarezone.com.sg’ gives you a hint about your business.
- If possible, avoid including numbers or hyphens to acquire a domain quickly. The one thing is the visitor may miss to include a hyphen or type a wrong number, which may lead him or her to an unknown website. The other thing is it is difficult to spell the address with special characters.
Your domain will attract the visitors if it is short, catchy, pronounceable, brandable and memorable. Engaging a reliable domain name service provider will help you get the best domain name for your business in Singapore.
How to choose the right domain name extension for your website?
If you can find a good domain registrar, which can help you get the generic top-level domains (TLDs) like .com, .org, .net, .site, .store, .co, .online, and .tech at a considerable discount, it will help your startup business save some money. Being in Singapore, you can choose .sg domains such as .com.sg, .per.sg and .sg, which are offered for 1, 2 or 5-year period at a low price.
Your business in Singapore can easily be identified by choosing any of the .sg domains for your website.