We see so many brands and celebrities on social media. Their posts and lives seem so intriguing and yet random. They share simple things such as cooking or fixing vacuum cleaners, yet they get many likes and responses! What is the difference between these brands that you need to learn?
If you pick up one brand or a celebrity to observe their social media presence, you will understand their grand plan behind posting a mirror selfie! No wonder they have a dedicated team to help decide what to post and how to interact with the general public.
And we’re here to share some of those snippets that you can learn and implement the same to enhance your brand’s presence,
Find your voice
You might be a beauty guru or a Youtuber but, what is your voice? The voice can be informal yet straightforward or formal yet easy going. The voice is the reflection of the brand’s values.
How do you interact with the audience about your day to day life? Is it funny or sarcastic? Find the inspiration from your daily life and the value you wish to add to the brand.
One on One conversation
Going live on social media is one of the ways where you get to interact with the audience in person. The content is more natural and authentic. However, one downside of this is that not everyone gets to talk to you in person.
One way to gather that chance is by connecting via email. Send a newsletter for subscribing to your content or signing up to your website. Another way to find their email contacts is by using email finder tools such as GetEmail.io. This AI-powered tool comes with a chrome extension to Linkedin accounts. So, you get the answer to how to find an email address pretty easily.
The grand backstage
The fans of the famous band BTS love to know more about what they do behind the scenes than the event itself. It makes them feel closer to their favourite icon. Use the same technique to your advantage.
Show your audience your authentic self. How do you plan a promotion or, how did you come up with a specific idea for a product? All of these bring the audience a step closer to being loyal to your brand. But be mindful about not faking it.
Collabs and more collabs
Suggesting another K-pop reference, last year’s collaboration between Selena Gomez and BLACKPINK was so massive! It has more than half a billion views on Youtube! It is just to explain how big a collab can blow out when done right.
Collaborating content brings an audience of two different creators together. It also means that there is a significant chance of cross-promotion and improving social visibility. Find the potential creators that vibe with your brand and start creating!
Final thoughts
Brands or celebrities (for that matter) aren’t viral because they’re famous, but because of the engaging content, they create! The above points will give you a kickstart in creating a presence on social media. All you need to be is creative and consistent.