In the twenty-first century, marketing a product can be pretty easy if one plays smart. Today is the world of social media where glitter sells, and people are tempted to buy it. Various marketing strategies give a very glittery and attractive look to the products that results in a large number of up sales. One such marketing technique is customized packaging. Customized packaging in Australia has become a recent trend. There are various advantages of it. But these advantages can be gained if the customization of the packaging is done wisely. One should keep in view various factors while designing custom boxes. Some of these are as follows.
Keep the product in mind:
Since packaging is done for products, their purpose should be to provide enough protection. Moreover, it should be efficient according to the needs of the product. If the product is lightweight and does not need any special protection, eco-friendly Kraft paper packaging can be used. On the contrary, if the product is fragile and needs special protection, one can use some other packaging material, i.e., E-flute Corrugated, Bux Board, Cardstock.
Packaging should attract the customer:
After protecting the product, the second purpose of the packaging is to attract the customer. Its design should be pretty captivating and user-friendly. Often customers use these boxes to keep other things. This acts as an advertisement for a brand and creates a bond of the brand with the customer.
Packaging should act as a spokesperson for the brand:
Every brand has its own identity shown through its logo, colour scheme, packaging designs, product details, etc. therefore, packaging should be customized keeping in mind this brand identity. The boxes may match the motto of the brand. For example, if the brand promotes awareness about environmental pollution, one can use Kraft paper for its product packaging. Similarly, if a brand is famous for a particular colour, then that colour can be used in its packaging.
Do not ignore market trends:
Creating one’s style is never a bad idea, but one should also keep an eye on various market trends. One should regularly check social media websites to familiarize oneself with the latest trends. These days, unboxing is a recent trend. People share their experiences with the product on social media. They often make videos while opening the products. Thus, Custom packaging in Australia should be compatible with the recent trends to attract the customer and consequently get positive reviews. These reviews and unboxing videos serve as product advertisements and attract more people to buy them.
Protection should be the top priority:
The primary purpose of boxes is protection. Therefore, it should never be ignored while designing a product box. No matter how captivating the box is, it will never attract the customer if it cannot protect the product. If the product reaches the customer in a beautiful packaging box, but when he/she opens it, the product is broken and not in the proper condition to be used. Such boxes prove to be a complete failure. Therefore, boxes should be robust, efficient, and product-specific. Otherwise, there is no benefit of getting custom packaging because the primary purpose of customized packaging is to suit the box to the need of the product.
Add some information to the box:
The box should contain specific information related to the product and brand as this will prove an excellent help for the customer because, in this way, he/she will be able to get information regarding the product. This will help them assess if the product is helpful for them or not. One marketing strategy should always be kept in mind; the more one facilitates the customer, the more the customer builds trust in the seller. Therefore, boxes should efficiently present the product information.
Bring harmony to your brand identity:
Neat and well-organized things always attract a person. Therefore, bring harmony to your brand by matching the product design and colouring with the product packaging. Often packaging for cosmetics or various other products follows suit. This is good for establishing harmony in the brand identity, leaving a good impression on the customer’s mind.
Take some professional assistance:
When it comes to packaging, taking some professional assistance for packaging design is always a good idea. One may contact some graphic designers to create beautiful arrangements for the product. These designs should be creative and innovative. They must match the brand identity and product details.
Choose the colours after much thought:
One can never deny the role of colour symbolism in affecting a customer’s choice for a particular product. Every colour has a specific symbolism, and this symbolism should match the product specifications. For example, Feminine products have a pink tint. Food products often have red colour as it symbolizes desire and appetite. Herbal products mostly have a green colour. Hygiene-related products often have a light blue colour. This colour symbolism and its association with the particular type of products show that it plays a massive role in influencing the customer’s choice.
Product packaging is always a time-taking yet exciting task. It plays an essential role in influencing the product’s popularity. Therefore, it is essential to give prime importance to it. Moreover, the points mentioned above may prove to be helpful for an efficient product packaging.
