When it comes to marketing on social media there’s always a conflict in between Facebook as well as Instagram. Marketers are often confused about what to choose for the highest return on investment.
Facebook has expanded to more than 2.38 billion users according to the June 2019 data making it the largest social media platform that has the highest amount of active users. Facebook is constantly refining the way social media is viewed and expands the possibilities and opportunities for business and marketing over the last year and a half decades. On the other side there is a newcomer called Instagram which was established in the year 2010. It has been able to achieve a huge amount of success in growing its potential users, and they are increasing exponentially.
Thus, with millions of users active, each websites have shown that they are dominant in numerous opportunities for companies. They’ve worked to connect brands, marketers and consumers by interacting with them easily.
1. Statistics
As we’ve mentioned, Facebook has a clear advantage in terms users and popular. But, Instagram’s potential growth is exceptionally strong and shows evidence of not slowing down quickly. Below are important data that can help us get an idea of how Instagram is doing.
Facebook:
- 83 billion active monthly users as of June 2019,
- 29% of the users buy Facebook Likes
- 96 percent of active users log into their accounts from mobile devices.
- Over 65 million small business have pages for promotions on Facebook
- 40% of users are glued to videos and ads on Facebook
- 99% of marketing professionals utilize Facebook as an integral component the social strategy they employ to market their products.
Instagram:
- 1 billion active users monthly at the time of June 2019
- 37 percent of Internet users use Instagram. using Instagram around the world
- 500 million active stories read around the world
- 43% of the users buy Instagram followers
- 65percent of marketers utilize Instagram as a component of their marketing strategies via social networks.
- 60 percent of active users use Instagram using mobiles every day
It is true that Facebook has an edge in the context of the size of its vanity numbers. But Instagram’s numbers are remarkable, particularly in terms of engagement.
Both have been able to establish their own platforms that is thriving on both business and consumers capable of engaging in content marketing. They have established themselves as the leaders in the marketing industry on social media by focusing on the right audience.
2. Target Audience
A further distinction between the two different social media sites is their number of users who are active and their demographics. Both platforms have significant differences in the quality and maturity of their users.
Young adults and teens primarily use Instagram. 90 percent of Instagram users are under 35 years old. This means that Instagram is associated with products and services specifically targeted at young people. This is the primary reason that food, travel and fitness, as well as beauty and beauty pages are all over Instagram. Therefore, if you are involved in one of the following areas, Instagram will ideally work for you.
While Facebook is popular with young people and millennials, it is also used by anyone over 50 years old along with a healthy population of young people. 59% of Internet users own accounts on Instagram. Instagram account, and 82% have Facebook accounts. In search of target audience, many People buy Instagram followers Sweden too.
3. Content Style
“The effect of your content will depend on the way it is presented” says Patricia Tanner Patricia Tanner – the Crowd writer. It is no doubt that the image of a brand and the company’s marketing strategy are crucial to promotion. But, the impact it has on the target audience can be determined by type and the manner in which a piece of content is that is displayed.
Instagram is the platform for style, lifestyle beauty, travel and health and fitness. The reason for this is that these sectors can be promoted via pictures, videos and posts that make them look more attractive. Instagram allows you to access endless eye-catching, stunning and immediate designs, textures, filters, and patterns for your posts, and enhance them to be more attractive.
However, Facebook is a better option if you wish to discuss ideas, entrepreneurship marketing, political issues as well as social issues and market performance. Since the people who are on Facebook are diverse There isn’t a easy and quick rule to making it fun by using fun images opposed to Instagram. It’s just more effort to create content that is suitable for any age.
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