It’s no secret that Instagram is a social media platform that has taken the world by storm. Instagram marketing takes advantage of the app’s features and functions to help you grow your audience and improve engagement with your posts. In this blog post, we will discuss how to use Instagram for marketing as well as some Instagram tricks that can help increase engagement!
Start by posting quality content to your Instagram account
Instagram is all about photos, so your posts should be high quality. Keep in mind that Instagram users are scrolling through their newsfeed quickly and they’re unlikely to stop on a post with just text. The best way to get them interested in you is by posting well composed images or videos. Instagram also has the advantage of allowing larger file sizes than Facebook does, so if it’s an option take pictures at full size instead of cropping smaller versions yourself – let Instagram do the work for you!
Also consider using Instagram stories when appropriate (for example after launching a product) – these disappear after 24 hours but can generate lots of interest because people know that they won’t see last week’s story again later on today.
Use hashtags
Use hashtags when you post photos to increase engagement. Instagram hashtags are an easy way to spread your post’s reach and increase the amount of people who see it. As a rule, you should always use at least one relevant hashtag per photo (two if possible). Make sure that the hashtags you’re using aren’t too popular though – Instagram doesn’t want all pictures looking alike!
If you go over 30 characters in your caption then Instagram will automatically add two or three related hashtags for you to choose from. These can be useful but make sure they don’t take away attention from what it is actually about!
Engage with other users
Instagram is a social media platform, so it’s important to be social! Instagram users are more likely to engage with your posts if you’ve engaged with theirs recently – this means liking photos and leaving comments on them. If they don’t get any engagement for their posts then Instagram will start hiding these from other people in the newsfeed because Instagram assumes that nobody likes or cares about them, which makes posting even less worth it for those users.
After following an account make sure to check out some of their pictures – Instagram hides most recent ones by default but they’re still there if you scroll down far enough! This way you can also see who has followed back (or not) without having to search through all of their pictures manually.
Post consistently on a schedule
This will help followers know when to expect new posts. It’s important to post regularly even if Instagram has ‘hide most recent’ turned on by default. Instagram users are used to seeing new posts every day, so they’re likely to get out of the habit of checking Instagram if you don’t keep them hooked in some way or another!
This is also why it’s a good idea to use Instagram stories – these disappear after 24 hours but can provide an extra incentive for people who might not be interested otherwise. If your followers miss one story then there will always be another one tomorrow that they have missed.
Make sure that you avoid posting at odd times though! Instagram algorithms assume that nobody wants their newsfeed cluttered with too many pictures within just a few minutes apart from each other.
Create an editorial calendar
Create an editorial calendar for the year ahead of time so that you have plenty of time to plan out what images you want to post and when they should be posted! Instagram users are most likely to engage with your posts if you post regularly, so planning ahead is a great way to create a routine for yourself.
This also makes it easier because Instagram pictures have been known to take hours or even days of preparation before they’re ready . Without an editorial calendar there’s no telling when these might be posted and Instagram will punish irregularity by hiding your content.
There should always be at least one week between each picture but posting more than once per day is usually unnecessary. If the same image gets seen multiple times in quick succession then Instagram assumes that nobody likes it and hides it from other people on their newsfeeds. This means less views overall which hurts engagement rate.
Adding video content to Instagram
Video content is becoming more and more popular on Instagram. It’s especially good for increasing engagement because Instagram users are able to see what you’re doing in the picture instead of just looking at it. You don’t even have to post videos that are too long, 30 seconds should be enough!
Videos can also help your other posts get more views . Instagram uses hashtags very effectively so adding relevant ones to each video will increase their reach .
Tool for Instagram
Picuki
Picuki is a free portal to browse instagram content without having any account. If you are a digital marketer and want to know what is trending, do check out this website. The best part is, its free and have unlimited acccess
Conclusion:
Instagram is a great way to reach consumers and push product sales. But if you’re not engaging with the right people, posting quality content on a consistent basis, or using hashtags appropriately. You may find yourself struggling for engagement. If this sounds like your current situation then IG hype has some solutions that will help! We can create an editorial calendar of posts or post at specific times in order to get more exposure from users who are most likely to engage with our account. And we can also provide video content for your social media strategy so that it feels unique and special when compared against other brand accounts.
Read more: How does an infographic boost your content marketing
