Businesses are increasingly turning to social media for their advertising. It’s no surprise, with so many people accessing social media every day. Moreover, you can complement your paid ads with organic growth through your followers. The potential is huge but you’ll need to make sure you work with an online video editor. Get ideas from video templates because there’s no denying that videos are in demand. Don’t let your business get left behind.
Benefits of Facebook With Your Online Video Editor
With just under 3 billion active users, businesses can’t ignore Facebook when working with an online video editor. Of course, you have to tailor your video clips for your specific audience. Either way, here are some benefits you can expect when you make a video for Facebook:
- Access to a larger demographic pool
- High daily usage
- Desktop and mobile friendly
- More than 10 types of ads
Access to a larger demographic pool
Facebook is the only social media platform that seems to appeal to most age groups. In fact, 63% of US adults over the age of 12 use Facebook, according to Statista. Moreover, Facebook has useful features where you define your target audience demographic for your free video online.
It’s worth noting that this larger demographic won’t just automatically watch your videos for free. You’ll need to find the right template for your video maker and customize it with your online video editor. When you create videos, you need to understand your audience and pull them towards you with the right blend of images and music.
High daily usage
74% of Facebook users go to the platform every day, according to Pew Research Center. You can therefore assume that people have a good chance of seeing the ad created with your online video editor.
Again though, remember to make it eye catching by including the right features, audio and tag lines. You don’t want people to hesitate when they see your video clips come up on their browser. Make yourself stand out with all the editing features your online video editor offers.
Desktop and mobile friendly
Facebook’s software has been well designed to cater for both mobile and desktop users. So, video clips from your online video editor can reach that many more people. Although, don’t forget to stick to your goals and your target audience otherwise you could spread yourself too thinly. You don’t want the wrong people viewing your video clips and not following through with your call to action.
More than 10 types of ads
Before you get started with your Facebook ad, you’ll have to work out which ad type to use. There are 11 ad types you can create with your online video editor. For instance, you can choose to upload video, carousel or collection ads, among many more.
Working with Instagram and an Online Video Editor
The first point to note is that there are just over a billion Instagram users, according to Statista. While that is clearly less than Facebook, there are still many advantages to using your online video editor with this software platform:
- High engagement
- High purchase rates
- Easier to stand out
- Culture of followers
High engagement
An average Instagram video online post gets businesses an average of 0.96% engagement, compared to less than 0.1% on Facebook, according to adepresso. Moreover, business accounts tend to experience a steady growth of followers and better momentum with their video creation than on Facebook.
High purchase rates
About 60% of Instagram users follow brands and a third bought something on the platform, according to MarketingDive. That’s why businesses are starting to focus their online video editor outputs on Instagram.
Easier to stand out
With fewer users and a simpler interface, some businesses are finding that it’s easier for their videos online to stand out. Naturally, they still need to create videos specific to their target audience. Either way, it seems that video clips from an online video editor stand out better.
Culture of followers
Instagram is a large trendsetter for social media followers. It’s just so easy to post videos and photos directly from an online video editor. Today, there’s still that feeling of trust throughout the platform and people support each other. So, they share and like more and talk about their favorite brands. This can be a huge opportunity for any business to download from video editors.
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What are you going to do with your Online Video Editor for your Business?
Every business has different needs with varying audiences they target. You’ll need to decide for yourself if that audience is more likely to be on Facebook or Instagram. Either way, both have great benefits and the trick will be how you use your online video editor to meet your audience’s needs. If your target audience is happy, they’ll naturally follow you and you’ll be able to convert them to sales more easily.