Time has changed so far as the number of internet and mobile users is increasing day by day. Businesses need to know the importance of digital marketing in India to survive in this digital age. Online marketing is a path of success for small businesses to increase their leads and sales without compromising their budget.
With the help of digital marketing, many online businesses have spread worldwide, e.g. Amazon. digital marketing is a way to create better brand awareness and reach many interested customers with the lowest budget. So this is the perfect time for every small business to partner with a digital marketing agency in Jaipur.
Importance of Digital Marketing for the Success of a Business –
Your Consumers Are Online.
The immense number of online audiences emphasize the importance of online marketing for businesses. According to the latest research by Business-Standard, the total number of Internet users has increased from 795.18 million at the end of December 2020 to 825.30 million at the end of March 2021. The quarterly growth rate is 3.79 per cent.
Therefore online marketing is a great way to reach many potential customers. When people find you online, they are more likely to want to know more about your business. If your customers can’t find your online presence, you will lose them. Your business needs an online presence to get better sales and get ahead of your competitors.
Digital Marketing is Cost-Effective and Faster.
Digital marketing is an excellent option for businesses having fewer resources and budgets. Advertising methods like poster ads and newspaper ads are costly and time taking. But in digital marketing, you can reach thousands of potential customers within seconds with a meager budget.
Digital Marketing Delivers Better ROI.
Better return on investment signifies the importance of internet marketing. When you spend one dollar on email marketing, you can earn as high as 44 dollars. And the ROI you will get is 4400 percent. This is a practical approach for small business owners to increase their business with a limited budget.
Your Competitors are Also Online.
The ultimate importance of digital marketing is that your competitors are practicing it too. Your competitors are running social media ads, PPC campaigns, SEO campaigns to acquire online customers as much as they can. If you want to survive your business in this competitive market, you also must practice what your competitors are already doing. And if you are not invested in online marketing yet, you are losing your competitors’ customers.
With Digital Marketing You can Compete Large Corporations.
Brands like Amazon, Flipkart, DMart, Adidas, etc., are big names in the market. People quickly buy products from them because they have already gained their users’ trust. But in digital marketing, you get a chance to compete with these big brands. As no one can buy the top ranking in Google, all websites have to go with Search engine optimization. Even if big brands are spending twice or thrice in a PPC ad campaign, they still can buy the top position because Google considers many factors to rank Pay-per-click Ads websites.
Digital Marketing Connect your Business with Mobile User.
As per Republic World research, an Indian spent an average of 4.6 hours per day using a mobile phone. People use mobile phones daily to acquire some information, shop for new products, entertain themselves through social media, and more. Hence you can understand why digital marketing is essential for businesses. With internet marketing, you get an opportunity to promote your business when your customers are spending their free time.
Internet Marketing Allows to Target Ideal Customers.
This one most crucial factor proves the importance of digital marketing. For, e.g., you are a marriage lehenga seller and represent your product in front of unmarried females above 20 years. While running social media ad campaigns, you can set parameters such as age, gender, marital status, financial status etc., to show your ads. This intelligent approach decreases marketing budget and efforts and increases your business profit and efficiency.
Digital Marketing is Measurable.
When investing in poster ads or newspaper ads, you can’t measure the metrics of how ads perform. But in digital marketing, when running social media ads, you can measure every matric of your ads, such as –
- How many people clicked on your ads.
- Which gender and age people watched your ads
- How long people had watched your ads(e.g. 3 sec, 1 minute, etc.)
This helps businesses to make better strategies to drive effective sales and leads for your business. Also, if your ads are not performing well, you can stop your ads to save your budget.
Conclusion
Businesses need to understand the importance of digital marketing to survive in this competitive market. Online marketing is more affordable and results-oriented as compared to traditional marketing.
