Whenever an exciting product range comes into the market, along comes its packaging boxes. The competition is increasing rapidly and so are the customers. They do not want their products to be delivered in dull-looking boxes. A packaging that is aesthetically appealing and adds more value to the products wins the customers’ attention. Custom presentation boxes are making a good contribution in this regard. They display your products so adorably that customers can’t stay away from their attractiveness. Such packaging makes your products outshine the retail shelves rather than getting lost in-crowd. To create appealing and eye-catching boxes, you need to take into consideration some ideas. Here are a couple of tips to make your custom presentation boxes more attractive:
Create a Clever Peep Window:
Transparency has been ruling the retail packaging sector for years. Especially when it comes to designing presentation boxes, it’s a key tactic to stimulate the purchase behavior among the customers. By using a window or an interesting die-cut pattern, you can manage to showcase your products more attractively. You may also go for printing an illustration or your brand’s logo on it to make it more recognizable on shelves. Such packaging can win the customers’ hearts by adding more value to your products. Some big brands also go for stylizing these windows by cutting them in numerous styles to showcase the actual product more adorably. It excites the audience and increases your brand’s visibility.
Break the Conventional Rules:
You might have seen presentation boxes wholesale coming in a traditional rectangular shape. Breaking the conventional rules and experimenting with unique ideas can give an attractive display to your packaging. It can be anything like an innovative box style, a unique printing pattern, a specific branding theme, a soft-touch finish, or any other factor which makes your presentation boxes different from others. You may also go for adding an embossed print or creating a metallic look with the help of foil stamping. All these add-ons give a luxurious, three-dimensional look to your packaging that is seen rarely in the market.
Introduce Festive Touches:
As a seller, you should always be concerned about creating packaging that grabs customers’ attention instantly. Introducing festive touches is an effective strategy to stay tuned to the market. Many successful brands these days go for introducing limited edition packaging to attract buyers. For example, if it’s FIFA world cup season, try to add some football-related touches to your custom presentation boxes. If it’s Christmas, create limited edition packaging in red and green to create a true essence of the event. Such add-ons will influence numerous buyers.
Create an Overall Colorful Look:
While designing your packaging supplies, make sure that you use beguiling color schemes. There is also good enough if you just printed the exterior of your presentation boxes wholesale to save a few pennies, but you will miss a big opportunity. The internal look of your packages matters as well in converting your potential customers to loyal ones. Try to use exciting color combinations both inside out to drive more people towards your products.
Use High-Resolution Imagery:
A wall of text printed on your custom box packaging can never attract shoppers, however, an optimized image can do this job much better. Remember; try giving the best description to your product by featuring some exclusive images. Make sure that you only use high-resolution images to create an awesome box design. It would make you get undivided attention when people are looking for their desired product on shelves.
A logo might also help you in increasing brand recognition. The customers of today prefer buying branded products due to their quality. The use of a well-designed logo creates the essence of a top-notch product inside. To give it a more luxurious look you may also go for getting an embossed print. When customers observe the expensiveness and quality of your packaging, they will be more curious to buy your products.
Keep Your Design Simple
For an effective display of your custom box packaging, you should keep the design as simple as possible. A complex design may disturb the buyers, making it difficult for them to comprehend even the basic details related to the product. The success lies in creating an elegant and minimalistic design that can grab the customers’ attention in seconds. The labels should be designed in a clear and comprehensible way and information should be provided in simple words. Use attractive but related images if needed.
Create an Exciting Unboxing Experience:
Printed presentation boxes are themselves so attractive, that nothing else is needed for their decoration. However, if you work a little on some design elements, you can provide an exceptional unboxing experience to the customers. Starting from a tactile impression to the way you arrange your items, every little detail matters for the buyer. It helps in increasing your products’ appeal and makes them more noticeable in-crowd. To present your products beautifully, you may use inserts. Enclose your items in a tissue wrap having a branded sticker. You may also place in some promotional material or even a custom thank you note to make customers feel special. Thus, this presentation packaging is the prime real estate of your business. Designing it well by adding aesthetics and functional details can make them more appealing for the target audience.
