Retail brands tend to think for countless hours about how their product should look. But, cardboard boxes are an afterthought for them because it is only the quality of the product that matters to them. Overlooking the marketing opportunities these boxes could provide is a major sin in the retail world. If you are following the same strategy, you may lose your hardly-earned brand identity in the marketplace. There are various strategies that can be easily implemented through cardboard packages in order to market your product.
Develop product experiences:
Product experience is a part of the whole customer experience with your brand. It involves all the sensory and psychological interactions of potential clients with your brand’s items. It commences from the instance when the target audience sees your item for the first time. They may see it via a Television ad, print media ad, billboards, etc. The experience continues from this first contact to the way customers interact with your website and, finally, the product. It totally depends on this personal experience how the potential clients are going to perceive your brand. As packaging is an integral part of this experience, use custom boxes with logo to render your item premium and professional. You cannot afford to promise some space-age items and then put them in a brown box. This can prove harmful to your product image in the market.
Social media marketing:
If you have used social media platforms, it is highly likely that you have come across abundant unboxing videos. On Facebook, Instagram, YouTube, and several other such platforms, people have made channels that are exclusive for unboxing videos only. The social media influencers unbox various sorts of items on camera and talk about their specifications in a detailed manner. So, immediately search for “cardboard boxes for sale near me” on the internet. Improve the unboxing with the help of inside printing and custom inserts. Some personalized thank-you cards and eloquently printed taglines can impress the target audience. Going with cardboard sleeve packaging is also good as it provides a perfect experience. This strong unboxing experience would encourage even the average social media user to share their items on digital platforms.
Pick brand-themed colors:
The marketing of a product depends on how popular and recognizable a brand is in the competitive market. Keeping that in mind, incorporate brand-themed color schemes in the design of a custom printed cardboard box. If you provide premium and luxury items, it would be vital to use special colors like black, silver, and gold. Make sure that the selected color scheme is consistent with your website design and social media marketing campaigns. It will help your items earn instant recognition in the marketplace, due to which they may become a favored choice of buyers.
Extend brand’s story:
Perhaps the most effective method to market your product with small cardboard boxes is storytelling. Modern-day customers have different expectations; they do not buy an item randomly, but they buy the story behind it. If the audience of a targeted niche has purchased from you before, they already know about you. Use the packages to extend your story further. Insert some instruction manuals, brochures, flyers, etc. The storytelling is not limited to the use of words only; you can tell your story by actions as well. For instance, eco-friendly materials could be used in the manufacturing of these packages to establish your brand’s positive stance towards the environment.
Value-added incentives:
When planning to purchase some particular products, potential clients are not usually expecting to get rewarded. Build a special worth of your items in their minds by using a white cardboard box containing rewards for buyers. Incentives in the form of coupon codes, random gifts, and customer-specific samples are great. They make your products get noticed and promote the goodwill of your brand in the target market.
Cardboard boxes are an important cog in your marketing machinery that can increase the attraction capacity of inside items. They are a vital tool in creating a better product experience while also enhancing your mentions on social media platforms.