Let’s face it: Facebook is huge and you need to stay here. More than 400 million people are Facebook users, which is a great opportunity for business. But now that Facebook has turned its fan option into a “love” option as part of Open Graphics, it’s even more impatient for business.
Facebook not only “likes” Facebook’s business pages, but also allows users to “like” other sites on the website.
More than 50,000 websites have implemented Open Graphics functions (such as the “Love” button), and additional sites and applications may implement this new feature in different ways.
So what does this mean for your business? Here are some benefits:
* More mobility. The new Open Chart also brings a new set of social plugins that will help other websites on the web besides Facebook to facilitate interactive traffic. The new “Love” option is one of those plugins. If someone decides to “like” something on your website, it stays not only on Facebook’s news feed (but also on the visitor’s “friends” news feed), but also on the visitor’s Facebook Also available on profile. Link to web content
* Alternate search results. For example, if Facebook monitors the network of your city’s most “favorite” restaurants, as well as your friends’ “favorite” restaurants, facebook post likes may show you more specific results that Arrangements are more like suggestions than searches. Results Of course, this does not replace the need for higher rankings in Google, but it does make it more important for your business to stay strong on Facebook, so that you can access search results as an alternative.
* Local business finder. With more business streaming on Facebook, the best facebook post to get likes could become the most popular place to find local information on the web. Local businesses often “like” customers in their geographic areas, and these clients have their own networks, which can provide information to others, and so on. Ideally, in any case, Facebook could be the only effective local directory and web search tool, so if your business is there – it will benefit you.
* Competitive advantage. With the power of Facebook, your business can get “likes” and “suggestions” from a large pool of users, with the ability to share and spread your content, even if everyone has their own network. Collecting “love” not only promotes your business, but it also reflects well on your business and shows that viewers like you and trust you. Even if there is no official “I don’t like” option, the lack of “likes” for your business can indicate that you have a problem with your business, or that your It is not appropriate to offer a brand. This can be especially damaging if your competitors “like” a lot of Facebook users.
* Construction experience. Another feature that you can use to your advantage on Facebook is to carefully select other standard pages / resources to “Like” and “Offer” on your social network. By “liking” other professional pages and sharing valuable content from valuable sources, you color yourself as an expert who recognizes excellence, and an expert who listens, follows, and shares with others. Should share
Of course, websites and new technologies will be used as open graphics continue to grow and expand, using this technology to create more opportunities for businesses that use Facebook. Like other social networking sites on the web today, Facebook can be used as a serious marketing tool – especially for small businesses. With over 400 million plus users and ever-evolving marketing priorities (including open charts), it’s important to ignore Facebook from a business perspective.