If you aren’t taking the plunge into the influencer market, then this may be the year. The rise of social media is a result of people being at home more than ever. However, these effects on buyer behavior won’t change after the pandemic. This is expected to grow in the years ahead as more people shop online.
What are your objectives?
Whatever your goals are, I can assure you that an influencer campaign is a great idea. You might be interested in increasing brand awareness and creating new content. However, this won’t result in increased sales.
First, you need to understand your goals. Are you looking for a new location to market your brand? Do you wish to boost your social media presence? Do you wish to improve your brand’s image and reputation? Do you want to work with a Twitter KOL, or with an Instagram micro influencer. These are key questions. This will help you to understand which campaign is best for your brand by clearly defining the goals that you are trying to reach with an influencer campaign.
How can influencers assist?
Influencer marketing is the latest marketing strategy to be successful. Many successful brands work with celebrities and top names, and this is a great marketing strategy. If your budget is tight or you want to increase your ROI, nano- and micro influencers could be a good option. This is why we are seeing more and better brands turn to micro and nano influencers.
Nano influencers are able to reach between 1k and 5k people. These influencers are known for their authenticity as well as their engagement. These influencers are most likely to have built their accounts around something they love. This will allow you to build a community of passionate followers. They will be passionate and authentic about what they do. Micro Influencers are between 5k-50k followers. They have very similar engagement rates and tend to have more experience with what they do.
One example is that these influencers may have started their account because of their passion for baking and thus gained followers who enjoy the recipes. An influencer such as this could help you reach an audience that is interested in kitchenware and has followers who trust their recommendations.
What will they publish?
There are many social media platforms, and many media types. You need to be clear about your goals as well as your target audience. Instagram is the most popular platform for influencer marketing. It is a visual platform where you can find Instagram users from many different categories.
Photos, stories and videos can all be uploaded here. Because each media type is different, the investment required will vary based on how much time and effort each requires. Stories can be available for only 24 hours and take less time from the person influencing them, so they may be less expensive than videos. They are still highly effective.
A promotional code could be given to influencers that they can pass on to their followers for a discount at checkout. You could hire a micro influencer to create a story. This could include captioning your promo code and a call-to-action like swipe Up to Shop’. This story has the potential to reach as many as 40k people. Very little work is required.
Another platform might be better suited for you depending on your product type, goals, and audience. YouTube and TikTok creators can be a very popular option due to their creativity and flexibility with video content.
This type of content takes more time for the influencers. High-quality videos often require editing. This is where you can work with influencers to provide more detailed information, a complete review, or a tutorial. A product in action is something that consumers love, so this is an excellent opportunity to showcase its benefits and uses.
How to locate the right influencers
With this information in mind you might be wondering how to find the best influencers for your brand. You can search on Instagram, but that is not recommended. You should first start searching for influencers from your own followers. This will help you to identify people who are already fans of your brand.
A platform that allows you to connect with influencers like Heepsy will be more efficient. This allows you to filter your search by specific filters, such as location, influencer type, followers, and many more. Let’s say your goal is to increase brand recognition in a new place. We will go to Spain and work closely with micro influencers within the food category. Here’s how you would search:
It is important to remember that just simply because an influencer falls under this category, does not mean that they will have followers. This is where audience insights can be crucial. Heepsy can help you analyse the influencer’s profiles by analysing engagement, authenticity, and audience insights, such as demographics or interests.
Conclusion
The bottom line is that influencer marketing has emerged as one of the best strategies for driving sales. This can be achieved by increasing content creation, or general brand awareness. It has a positive effect on sales figures. Heepsy is a platform that will help you quickly create outstanding campaigns with social media influencers.