You should employ the same criteria for hiring an SEO service as you would for any long-term partnership. That, to me, boils down to a single concept: collaboration, rather than a transactional relationship. Before I get into the details, let me start with the best-case scenario: your SEO agency turns your website into an automated lead-generation machine, with users finding your site on the first page of search results, landing on a page that expertly answers their query, and converting into a customer.
-The 4 Factors To Consider When Hiring An SEO Agency
Tasks to be completed
The types of deliverables included in a campaign have a big role in an SEO agency’s performance. An SEO firm that focuses solely on technical SEO will not be as effective as one that publishes content. Unfortunately, many firms do this since they started out as a web design or advertising firm and then decided to include SEO to appear “full service.” I don’t want to downplay the significance of technical SEO changes; they’re a must for ranking. However, they will not produce organic leads for you. Lead generation necessitates the use of content.
SEO teamwork
SEO teamwork necessitates technical expertise, skilled thought leadership content creation, and in-depth research. The best SEO firms divide campaign duties among specialists. Senior management is an important member of the team, even if they are not involved in the day-to-day operations. A manager should, ideally, sign off on the campaign approach that the team develops during onboarding. Following that, they should do quarterly check-ins with you to confirm that you are satisfied with the team’s performance and the campaign’s results.
The end result
Do your homework before hiring an SEO firm by looking at their previous work. First, evaluate whether they have any case studies on their website, particularly ones that include ROI. If the SEO agency’s internet presence passes inspection after you’ve studied those three components, it’s time to speak with their sales staff. Make careful to inquire about previous findings throughout the conversation.
Valuables
The intangibles are the final step in the Sirius Links SEO agency vetting process. Here’s what I look for in an SEO firm based on my experience:
Genuine questioning and listening. No one knows your business better than you do. Rather than trying to apply a one-size-fits-all solution, a smart agency will spend many hours interviewing you and your specialists so they can completely grasp your sector and personalize their strategy.
A willingness to put their clients to the test. An SEO agency should be an expert in their field, even if they aren’t an expert in yours. Look for a firm that is confident in its approach and isn’t hesitant to speak up when making decisions that will have a negative influence on a campaign. When a conflict arises, the finest agencies will collaborate with you to align their campaign’s needs with your priorities.
The ability to improve based on input. The initial few deliverables you receive will almost always require some tweaking to ensure that they accurately reflect your voice and brand. These changes should be minimal, but how well the agency hears and implements your feedback is one of the best markers of future success.
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