Kutch, the district of Gujarat is famous for Handcrafted Women clothing. The clothing industry is the livelihood of artisans of the Kutch. If we take a look, the real India resides in these villages and districts.
Due to changes in technology and trends, the ancient artisans involved in printing lost their livelihood. The same thing happened with artisans of the Kutchi, a place famous for Ajrakh Block print, Bandhani sarees, Rogan art, etc. These styles were on the verge of extinction due to the lack of revival. Even though some of the techniques were 100s years old.
The Handcrafted women clothing work done by these artisans has recognized Indian craftsmanship globally. Workers in these industries have to work on minimum wages because of the extended supply chain and lack of connectivity to the International market. It is the reason that artisans are leaving the age-old popular craft. Knowing these problems, Juned Khatri and Sufiyan Khatri laid the foundation of the Kutchi Bazaar.
Kutchi bazaar is an Indian eCommerce venture mainly focused on exclusive artwork popular in the region of the Kutch. The venture works on the vision of preserving the art culture and taking local artwork at the world level with fewer mediators. This has resulted in a regular flow of income which helped the industry to get back.
Role of Kutchi Bazaar in Growth of Handcrafted Women Clothing.
Kutchi bazaar offers ethnic handcrafted Indian Ethnic Wear handwoven clothes. Every piece of material is handmade by local artisans. The Kutchi Bazzar eCommerce website works as the marketplace for small artisans to reach audiences from every nook and corner of the world.
Kutchi bazaar focuses on retaining some of the popular art forms used in handcrafted women’s clothing in India.
- Bandhani/ bandhej work ( Bandhani sarees, dupatta, stoles, and suits)
- Ajrakh hand block print work ( Ajrakh saree, stoles, dupatta and fabrics )
- Batik ( sarees, unstitched suit sets, dupatta, stoles, and fabrics)
- Shibori ( Sarees and Dupatta )
- Bhujodi ( Dupatta, stoles, and Shawls )
- Local Accessories ( necklace, earring, and bags )
COVID-19 virus had a major impact on the lives and businesses of artisans at the Kutch. Most of them lost jobs, and their orders got cancelled.
Now, as things are getting back to normal, Kutchi bazaar is supporting and onboarding more people into their local art to expand it full-fledged.
How does Kutchi bazaar artwork help them grow in the segment of Handcraft women clothing?
The Kutchi bazaar has a sizeable vivid selection of art and a timeless design. The work and smell of kutch soil are clearly shown in their artwork.
Below are the famous Handcrafted women’s clothing work empowered by the Kutchi bazaar.
Bandhani/ Bandhej-
Bandhani is a tie and die artform. It is a process through which fabric has to undergo a procedure to tie and die to create a delicate pattern on the materials. It is one of the oldest techniques done over the piece of fabric.
“Bandhani works were started by the Khatri community in the region Gujarat.”
Kutchi Bazaar specializes in producing Handcrafted apparel for women such as Bandhani Sarees, Handcrafted Bandhani stoles, and Handcrafted Bandhani Suits, which are popular among women across different cultures regions of the country.
Ajrakh hand block print works-
It is another one of the oldest techniques on fabric. In this, wooden blocks are used to create designs.
Batik work-
Batik is a popular art of wax-resist dyeing on the piece of clothing with the help of a wooden stamp. It helps artisans selectively colour fabric by soaking the cloth in one colour.
Kutchi bazaar specializes in handmade dresses for women, such as batik sarees, Handcrafted batik unstitched suit sets, Handcrafted batik dupatta, Handcrafted batik stoles, and Handcrafted batik fabrics.
Shibori works-
Shibori is art creating a die pattern on the piece of clothes by binding or folding the clothing, which helps the die resist the cloth to form the unique, eye-catching patterns. A variety of Handcrafted designer wear for women is made with the help of shibori art.
Bhujodi work-
Bhujodi is a handspun technique that is done on a piece of fabric. The weavers by whom this beautiful artwork is done are called the Vankars.
The future of the Kutchi bazaar is very bright. It has come up as one of the most popular online stores for ethnic Indian wear, selling handcrafted women’s clothing. They have got clients from all over the world. If you are looking for authentic Indian attire, don’t forget to visit Kutchi Bazaar.
