Quick response codes can be a great way to grow any brand of packaged consumables. Find out what QR code packaging looks like and the benefits of including a code that links to a landing page with relevant information, simplifies the process of writing a review or encourages consumers to engage on social media channels. Serialized QR codes are useful for proving authenticity or customer reward programs. Find out how to grow your business with QR codes on product packaging.
How QR Codes Are Building Stronger Relationships With Consumers
QR codes offer businesses the opportunity to present consumers with experiences or information that go beyond what can be included on product packaging. Whether a code links to a business website or makes it easier for customers to engage on social media or leave feedback and reviews, QR codes can inform consumers or invite engagement.
Adding a QR code to packaging starts with a decision about where you want to lead consumers. Once you determine an approach, you can generate identical QR codes for each type of product or opt for serialized codes. A Connected Packaging service offers serialized codes for proving authenticity or providing verification for customer loyalty programs.
QR Codes Are Assisting With Growing Brand Recognition
When customers see a QR code on a package, a growing percentage use their smartphones to scan the code. What happens next is entirely up to the brand that designed the packaging. A QR code could lead to a landing page on a website that provides a branded and media-rich introduction to a product and brand that users would otherwise have to seek through a search engine or on social media.
Adding a QR code to the design of stand up pouches or other packaging materials can encourage customers to engage. A code can lead to your primary social media account or a landing page that connects consumers to your brand’s presence on multiple channels. QR codes that prompt consumers to leave reviews can also build trust in a brand over time.
How Consumers Are Using QR Code Packaging
Consumers use QR codes to find out more about products. Brands can incentivize scans with QR codes for customer loyalty programs. In general, customers who scan QR codes on snack packaging want to learn more about a product or brand.
The placement of a QR code can determine whether any consumer, including someone in a store who has not yet purchased a product, will scan the code. End customers may be more likely to scan QR codes printed in less obvious locations on packaging.
A higher percentage of consumers recognize and are willing to interact with QR codes than ever before. A recent survey found that 45% of responders had scanned a marketing-related QR code in the preceding three months. Respondents between 18 and 29 years of age had the most interaction with these codes. Consult with a packaging service about ways to grow your business by digitally printing QR codes on product packaging.
