Bought your first education mailing list? Congratulations! But do you know how to maintain it without exhausting it? If not then you have come to the right place. Yes mailing lists are easy to misuse which ultimately results in poor return on investment and you lose more than you gain. We can help you prevent this from happening.
Here are a few tips you can use to maintain your mailing lists.
5 Tips To Maintain Your Education Mailing Lists:
Clean and update regularly:
Do you know that one of the reasons why most education mailing lists get exhausted is because people forget to clean and update them regularly? Regular cleaning can ensure they continue performing well for a long time. You can ask your list provider to update the list for you with new and fresh information. This would not only keep the cycle of fresh prospective students and teachers going but will also remove old data that is no longer helpful.
Next up is maintaining a steady email flow.
Keep a steady flow:
This is where overusing a mailing list comes in. Make sure you are not sending out too much information too often. If your schedule is two emails a week then stick to it. Don’t become impatient and increase that number as it can result in people losing interest in your institution. No one likes constant alerts on their phones all the time.
Now, let’s talk about proper segregation of emails.
Proper Segmentation:
Remember that no matter how extensive and well-put-together your mailing list may be, it is useless if you don’t segment your emails properly. People in your list are at different stages of the process. Some will be prospective students trying to apply to new schools while others are parents doing the same for their kids. Some would even be teachers looking to get jobs. If you send an email about admission discounts to a tutor looking for a job, you can see why it may not work. Buying school mailing lists from a well-known company like LISTGIANT can help as they can provide background information of people in the list.
Mailing list quality matters a lot. Let’s understand why in the next one.
Look out for bounces:
There are two types of email bounces. Soft bounce and hard bounce. A soft bounce occurs when you try sending an email but it bounces due to poor internet connection or too much traffic. This can be fixed by sending the email again after some time. A hard bounce happens when the address you provided either doesn’t exist or is incorrect. A good mailing list should have little to almost no email addresses like these.
Making it easy to unsubscribe:
All you need to do is provide a link in your email that people can click on if they want off the list. Make sure it stands out and is easy to spot so that there are no unnecessary clicks. Implementing this can do two things for you. It prevents frustration in people when they want to unsubscribe from your newsletter, and it might bring individuals who have left, back to your institute because of how good their experience was.
As you can see, maintaining an education mailing list can be a difficult job but following these easy tips can help you keep your lists functional while getting the maximum return on investment. Mailing lists are a great tool to market your product so start using it today!
For further questions, visit the FAQs section below.
FAQs:
How often should I clean my mailing list?
You can ask your provider to do it monthly or weekly, depending on how much information you are sending out. You might not want to send too many emails in a week if people will feel inundated with personalised messages. However, once every month is more than enough for most cases.
What are the factors that determine my mailing list quality?
There are many variables when it comes to this. The number of emails sent by your institution, how often people receive mail from you and their general interest in your institute.This all plays a role in determining the quality of a mailing list.
What should I do if someone unsubscribes from my mailing list?
If this happens, it is good to know why they chose to leave your institute. You can ask them politely by putting short surveys at the end when they leave.
What if I send an email that bounces?
Sometimes, there may be technical errors when sending out emails. If this happens, make sure to check with your service provider whether the issue has been resolved before trying again or not. You can test the email by sending it to yourself first. If there are no problems, then you should be good to go. However, if your emails are still bouncing, ask your mailing list provider to update it for you.
