Although the decision isn’t always completely binary, many business owners find that they must choose between focusing on the quality of their products and services or focusing on the efficient production of their products and services. Although these concepts are closely related in that they both deal with the product you are selling to your targeted audience, you employ different strategies to achieve your desired goals. For example, product orientation requires a well-executed product-oriented marketing strategy, whereas professionals with expertise in mass manufacturing are typically involved in production orientation.
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