TikTok is a social media platform that’s been on the rise in recent years. However, as a business, is it worth your time to invest in TikTok marketing, or is this simply a fad?
If you’re unsure of where TikTok fits into the marketing industry, we’ve got your back. Lett dive into smart marketing tactics for TikTok by debunking a few of the most common TikTok myths.
Myth #1: TikTok Is Only for Gen Z
While TikTok is certainly extremely popular among Generation Z, it is most definitely not exclusive to this group of customers. In fact, more than 50 percent of all TikTok users are over the age of 29.
As a TikTok marketer, that means that you can join the platform and easily find your niche. Still, since Gen Z is one of the most influential age groups on the platform, it doesn’t hurt to pay attention to what they’re doing on the platform in order to succeed.
Myth #2: TikTok Is Only for Silly Content
While it’s true that a lot of the content on TikTok is goofy skits and comedies, that’s not all that’s on there. In fact, there are plenty of educational and business-related videos on there.
The fact is, content is king regardless of what type of content it is that you’re producing. What matters is to produce high-quality content that is attention-grabbing and that makes users want to stick around to see more.
Myth #3: TikTok Content Doesn’t Receive High-Engagement
Many people mistakenly believe that because TikTok videos are between 15 and 60 seconds, they’re too short to receive a high amount of engagement. They feel that users won’t spend as much time on the platform as businesses would like.
However, the fact is that TikTok followers actually spend a good deal of time on the app and are likely to view multiple posts from a company. Just by posting on the platform, you’re putting your content in front of customers and improving your chances of customer engagement.
If you’re needing to grow your TikTok followers to boost engagement, you can check this service to get a headstart. That way, you can start connecting with customers right off the bat.
Myth #4: TikTok Won’t Make You Money
There’s a myth floating around that TikTok won’t make you money because it focuses on entertaining content. However, this is completely false.
TikTok is a great place for you to produce killer content about your products that encourages customers to buy. Plus, the app is constantly boosting its social commerce features making it a real money-maker for many businesses.
Launch Your TikTok Marketing Strategy
With this guide, you now have a better grasp of what TikTok marketing is all about and why it’s important. And, you’ll be ready to launch a game-changing TikTok marketing strategy for growing your business.
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