In digital marketing, a CTA is a link or button that encourages the user or prospect to take a specific action. This call to action must be precise and represent an obvious benefit to the customer.
This way you can achieve the objective of the strategy: conversion. A good CTA can easily transform your visitors into sales opportunities and later into customers.
Why are CTAs essential for conversion?
If we take into account the good practices of inbound marketing, a content strategy is more efficient and successful if it makes visitors progress naturally through the purchasing cycle. That is, users make more conscious decisions and have firmer behavior when making a purchase.
Apart from being less invasive, this methodology has excellent results when converting potential clients into final clients; through simple, accessible resources, of great value to the user that do not represent a large investment, so they will improve your ROI.
Call-to-actions are vital for a website, e-commerce, or blog because they allow you to reach your target interestingly. This establishes the benefit that will be obtained by taking the next step in the conversion funnel.
Furthermore, an important benefit of this resource is that it allows you to establish a closer relationship with users or prospects if you use it strategically.
Tips to create perfect CTA:
The key to success for this marketing strategy is to connect with the user through a more meaningful and relevant link than simple persuasion.
To do this, it will be necessary to study different elements and be able to objectively offer a value proposition that drives interest and, consecutively, generates a positive experience or reaction for sales. You must never underestimate the power of a CTA for conversion.
For this reason, before deciding what will be the magic word on your website or landing page to successfully decipher the needs of your audience and thus transform your visitors into buyers. Some recommendations to define your CTA are:
Do not always think about your company
Although your brand or company is very important to you, users surf the web every day and explore search engines to find relevant information, answers, and solutions. The approach you use to reach them will be crucial for retention and conversion.
Therefore, consider carefully whether your customers are in the discovery or purchase stage of your product or services before choosing your call-to-action.
Find a balance
Clearly define the value for the client and show them that you are part of the solution or simply that your proposal is related to their interests, even if these do not necessarily involve the purchase and sale of products.
The companies with the highest conversion percentage are those that consider offers, gifts, discounts, or valuable content since prospects are more motivated to share their information as an exchange.
Attracts attention
An imperative verb is essential, but an original design is vital. The position, size, and color of the button you choose must be visually attractive. Make sure your call to action makes navigation easier for the user and encourages them to take the next step.
Do experiments
Remember that in digital marketing there is no exact formula to achieve objectives. Like any science, it requires dedication and perseverance.
However, it is necessary to interpret the metrics to use them in your favor. Each strategy will change with the objective you set and the target audience. Therefore, carry out tests periodically to get closer and closer to your visitors, users, or clients to convert them and retain them in the future.
Your call to action should be simple and speak directly to your prospects’ reptilian brains. This way you will be able to connect with the basic and primitive needs associated with the sense of survival.
At Digital Specialist we put our passion, experience, and many marketing resources at your disposal to help you improve your conversion.