There’s no doubt that the catering industry is competitive, which may make expanding your business and increasing revenues challenging. So, how can you differentiate yourself from the competition and create a catering plan that will entice people to choose you for any event?
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1. Be Inventive When it Comes to Marketing.
Traditional marketing, such as print advertising in local newspapers or e-newsletters, can help increase awareness for your catering service, but they’re already being used by a lot of other businesses, so they won’t help you stand out. When it comes to marketing, being creative and thinking outside the box will make you seem more real to your catering clientele.
2. Organize Wine and Food Tastings
Sure, you’re definitely familiar with using newsletters and social media to advertise your catering company. Have you, on the other hand, organized any tasting events? Potential catering clients will be able to observe your presentation talents and sample your delectable menu items if you establish relationships with them in person.
The first step in arranging a taste is to compile a list of possible catering leads, such as business clients and newlyweds. Send them an entertaining, well-designed email with the information. When they come, give them an overview of your catering services before diving into the specifics of each menu item.
Create catering menus, catering brochures, and other marketing materials to display to visitors. As your visitors depart, remember to have any brochures, takeout menus, and business cards available. We suggest you create business cards with a QR code so your visitor gets in touch with you after the event.
3. Establish a Relationship with Your Customers.
You need to get people talking about your catering business if you want to be successful. To accomplish so, you must first earn your clients’ confidence.
“One of the things we’re always struggling with is being able to communicate what we do and where we come from,” Caples said. “We take a different approach than other catering firms. We’re adaptable, so we’ll start with the client’s vision and what they’re attempting to achieve.”
4. Reward Clients
While repeat business is beneficial, getting new catering clients can help you expand your business and brand. Using a referral program to leverage your present clients is a terrific method to achieve this.
After your catering order is delivered, send an email or call to each customer to check how everything went and how much they appreciated it. When you contact them, request that they provide you with a reference. Create a page on your website devoted to your referral program that makes submitting a referral as simple as possible for current customers.
