How would you determine that your website is performing well on the search engine? There are many options, but the most beneficial tool is keyword tracking. While optimizing the site for organic search, you must track how your target keywords are ranking. This productive thinking is very much necessary.
Keyword tracking comes with numerous benefits. First of all, it boosts the performance of your website in search engines. Second, it allows you to determine which technique of SEO will work best to maintain your rankings.
If you are unaware of the advantages of keyword rankings and don’t know how to make the most out of the data, this article is for you.
How is Keyword Tracking useful for SEO Success?
Keywords play a significant role in SEO. Without keywords, your posts won’t be able to make it on the search engine’s first page. Therefore, it is essential to track the keywords to improve your website’s performance.
Below, we have discussed some benefits of keyword tracking to give an insight into how it works.
Boost the Revenue
As you are running a website, you must be aware of the posts and pages that drive more traffic and conversions. However, the increase in traffic won’t help if people aren’t buying the products and services you are offering.
Now, you have the data of posts and pages which drive the most conversions. In this situation, you can use this data together with keyword rankings to create more conversions. It will help you move up in organic search, and there will be an increase in click-through rates.
So, with keyword ranking, you can drive traffic to a post that can generate more conversions and ultimately bring more revenue to your website.
Help Determine What Works For your Website
Most companies mistake using LSI keywords in their blog posts to get more backlinks. However, long-form content is not always the solution for every query.
For SEO success, you need to keep an eye on what others are implementing and what ideas have worked well for them. You can test those ideas on your website before using them in all your blog posts.
In this scenario also, keyword tracking can help you analyze whether your ideas are bringing the results you want or not. If the ranking is increased, then it is probably a good chance for your website.
WMS keyword checker offers an effective method of keyword tracker that will update you automatically whether your data is timely and accurate or not.
Monitor the Competitors
How would you know that you are doing well from your competitor? One way is to use the rank tracking tool to analyze your and your competitor’s performance in the search engines.
With the keyword ranking tool, you can understand where you are lacking. It will help you to improve your rankings and perform better than your competitor.
Help Find the CTR Problems
If you have an insight into how your site is ranking for a particular keyword, you can recognize problems with the CTR that impact traffic. In a recent study by Backlinko, it is found that the page that appears on number one in the search engine has about 31.7 per cent of the average click-through rate.
If your site ranks on position one, you can easily compare the two CTR rates to check if your page lies below average or above average. That’s why rank tracking helps to know what works the best for your website, and you can make improvements to increase the traffic and CTRs accordingly.
Troubleshoot Traffic Drops
If your website traffic has dropped terribly, you have to troubleshoot and fix the problem immediately. But, do you know how to start?
Keyword ranking needs to be the first thing to strike your mind. If the cause of the drop in ranking is a decrease in the ranking of your targeted keywords, you need to check the updates in algorithms. Using the data, you can monitor if your page that has lost ranking has something against the new algorithm update or not.
If Google has added new SERP features or removed the previous ones for your target keywords, Keyword tracking can help you track the SERP features. Moreover, it will help you closely analyze the cause of the decline in traffic.
Identify the Volatile Search Results
There is no consistency in rankings on the Google search engine page. At once, your post might rank on number one, and the next day it drops down to 50. Therefore, you need to check the ranking’s volatility with a keyword tracking tool.
With that, you can target better and less competitive keywords for your post. If you target a highly competitive keyword, the traffic will fluctuate more than normal. Therefore, you should target keywords having less volatile rankings to bring steady traffic and conversions to the website. This life hack will help your website.
Final Thoughts
SEO is not easy to explain in few sentences. It is a vast field that includes so many categories that require full-length explanation to understand the working of search engines. However, keyword ranking is a simple tool for anyone who is unfamiliar with SEO to understand.
You need no explanation to understand the data, and it gives you daily updates and reports about your site’s ranking. With the data, you can utilize the time properly on important tasks to improve your sites’ performance.
