Are you considering using Wi-Fi to improve your advertising and marketing?
It’s tricky to find one that works for you, considering how many marketing strategies we use today. Some businesses do well with specific tactics, while some don’t. A business strategy that doesn’t suit you wastes time, money, and resources.
The good news is that Wi-Fi marketing is excellent for all business types and sizes. Read below to learn why you should consider and use it for your business.
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Advertising and Marketing With Wi-Fi Provides Valuable Data
Studying the power of wifi marketing opens many doors for your business. Providing free Wi-Fi to customers passing through isn’t a one-way street. As the Wi-Fi provider, you also gain access to valuable data.
Wi-Fi software can track trends and how people move through the store. You can use the data to create heatmaps, geofences, and an improved marketing strategy.
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Customers Receive Push Notifications When They’re Nearby
Did you know that you can use digital marketing to send push notifications to customers? It creates awareness for sales, promos, coupons, and more. Alerting customers can increase their return rates and help grow the business.
Creating in-store geofences can also improve sales and provide personalization. For example, you send makeup product coupons to customers who go to the makeup section. Your coupons should hold discounts for products matching the customer’s prior purchases.
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Your Customers Will Linger Longer
Almost three-fourths of internet users will access the internet via smartphones soon. Free and secure Wi-Fi will always attract people, especially smartphone users. Thus, your free Wi-Fi attracts traffic and creates a busy-looking store.
If the free Wi-Fi isn’t enough to get passers-by curious about your services, the crowds will.
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It Helps Increase Your Email Marketing List
More than half of small businesses see email marketing as an essential tool for sales. Have you been trying to build your email list for a long time but have seen little success? Say goodbye to tricky and confusing online marketing tactics.
With this strategy, you only need to open a public Wi-Fi for customers. Don’t forget to ask customers for their email addresses before granting permission. After that, watch your email list blow up.
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Marketing With Wi-Fi Increases Sales
The last benefit of using Wi-Fi advertising and marketing is that it boosts sales in your store.
As we mentioned earlier, people would always want free Wi-Fi. Any store that provides a secure and fast connection will win their attention and time. The longer a person spends in your store, the more likely they’ll buy something.
Customers will use your services or get a product while they stick around to use your Wi-Fi. They may even remember that they need to buy something while they’re in your shop. Instead of leaving, they may as well get the item or product from you.
Use These Wi-Fi Marketing Tips to Boost Your Business
Now, you know how Wi-Fi advertising and marketing can help your business grow. Don’t wait too long before you start using Wi-Fi marketing. Invest in it now and watch your in-store traffic increase.
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