About 79% of consumers trust online customer reviews as much as personal recommendations. Now, about 70% of them trust a company more if it has positive reviews. This means that your online reputation matters considerably.
Reputation can make or break a brand. If people don’t like the product, company, or individual, they will take their opinions straight to the internet.
There are ways to safeguard your brand against minor mishaps that might affect its public perception. Here we explain nine successful strategies for online reputation management.
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Maintain a Positive Online Presence
One of the best ways to manage your online reputation is to maintain a positive online presence. This means managing your social media accounts, website, and blog to ensure that they always portray your company in a good light.
Make sure all content is high quality, up-to-date, and relevant to your target audience. Also, promptly respond to any comments or inquiries posted online. Additionally, it’s also essential to keep your website and social media updated with fresh content.
This will show online users that you’re engaged in your business. That you’re constantly working to improve your products and services. It’ll also help to keep your online brand reputation high.
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Monitor Online Mentions and Reviews
It’s also important to keep track of what is being said about your brand online. Use Google Alerts or other online monitoring tools to track any mention of your business, no matter how small. This will help you address any online complaints or problems before they become more significant issues.
Another way to keep track of your online brand reputation is by keeping an eye on online review sites, such as Yelp, Google+, and TripAdvisor.
These sites can be a goldmine of information for understanding what people are saying about your brand online. If you see any negative reviews, take the time to address them publicly and try to make things right with the customer.
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Respond to Online Mentions of Your Brand Responsibly
When you do come across online mentions of your business, always respond respectfully even if the person is complaining. It can be hard not to lash out at someone who is criticizing your product or service. Still, responding harshly will only make you look bad in front of other online users.
Instead, apologize for the mistake (if there was one) and offer a solution to make up for it. This way, you can turn an angry customer into a loyal follower. If you don’t think you’ll be able to respond due to any number of other reasons, consider hiring online reputation management services.
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Don’t Underestimate the Power of Online Reviews
One area that is often overlooked when it comes to online reputation management is online reviews. More so for online businesses that use online marketplaces like Amazon or Yelp.
Monitor your online review scores and respond to any bad feedback professionally. It’ll be easier for you to turn the situation around before it affects your overall online brand reputation.
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Use Social Media Strategically
If done correctly, social media can help spread positive messages about your brand. It can provide valuable information to your customers about new products or upcoming sales/promotions. This means including links in all social media posts to content on your website where people can find out more about your business.
Remember, though, don’t over-post, or your followers will lose interest. Now, social media can be quite sensitive, if not chaotic, so hire an online reputation management company if you can.
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Use Online Tools for Online Reputation Management
If you’re looking to learn more about online reputation management, there are a number of online resources at your disposal. One way to improve your online brand is by using online brand reputation software. It’ll help you manage and monitor online mentions about your business.
Online tools such as these can help you post high-quality content and monitor online reviews and social media mentions. They could even provide expert advice on how best to deal with negative feedback.
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Show Online Users Your Human Side
This is another way to keep online complaints from affecting your online brand reputation. It involves showing other online users that you are a real person, full of passion for what you do. Let people know about yourself and your company’s goals and struggles.
Let them in on other personal details so they can see that you’re like them. This will help show online users that their problems or complaints are being heard and taken seriously.
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Create Customer Testimonials and Online Reviews
Another good way to manage online brand reputation is by creating positive online reviews. Moreover, work towards soliciting customer testimonials when possible. Testimonials are usually included in many online brands.
More so on online review websites like Yelp or Trustpilot.
These can be powerful online reputation management tools for building your online brand. They show potential customers that other consumers are satisfied with the product or service you provide.
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Consider Hiring Online Reputation Management Professionals
Now, you may not have the time or resources to manage your online brand reputation on your own. In this case, consider hiring online reputation management companies to help you out. They can help monitor what is being said about your business online, even if you’re in crisis mode.
They’ll respond to any negative comments and even create positive online reviews for your company. Using these strategies can ensure that your online brand reputation remains healthy and positive. Ensure you conduct thorough research to find the best online reputation management agency.
The Best Online Reputation Management Tips
These are a few of the many successful strategies online businesses can use to ensure that online mentions of their brand remain positive. Online reviews and customer testimonials are the best way to build your online presence.
If negative online comments about your brand are inevitable, make sure you respond respectfully. If you find this too complex, hire the best online reputation management company.
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