It’s no secret that search engine optimization (SEO) is one of the most important aspects of any website. But what are some SEO strategies that can help increase conversion rates?
This article will cover 8 surprising ways that Miron Digital Singapore follows to increase conversion, including Site speed, mobile-friendly design, page load time, and more. Plus, we’ll discuss how to optimize your site for conversions using these tips. Let’s get started!
1) Use a call-to-action button that stands out:
Call-to-action (CTA) buttons are an effective way to drive visitors towards the desired action. According to Hubspot, including a CTA on your homepage can increase conversion rates by up to 20% — and we’ve found the same results on our blog.
If you want people visiting your site on desktop or mobile to take a certain action, make that button stand out from the rest of your content. Don’t be afraid to use a color other than blue for your CTA button — you can actually increase conversions by using a blue button instead of green, according to GetElastic. Another simple trick is to highlight the text inside the CTA button, as well as its shape, to make it stand out against the background color.
2) Make your headline short and to the point:
You’ve probably heard a zillion times that people only read at the top of web pages for 10 seconds or less. That means you have to make your headline stand out with powerful keywords and a quick explanation of what visitors will find if they continue reading.
The average word count for a Google search result is about 2,000 words long, according to Wordstream or Local SEO. Google doesn’t want you to stuff your content with keywords — it wants to serve up the best and most useful info on the web — but having a few well-placed keywords in your headline can help searchers find your articles.
3) Include social media buttons on your website so people can share them with their friends:
When you published your latest article, did you include social media buttons so people could easily share it with their friends?
Social proof is one of the most powerful marketing tactics there is. When visitors to your site see that other people are also visiting and sharing your content, they’re more likely to read the article too. Hubspot found that including social media buttons in an email increased click-through rates by 51%.
4) Optimize your site for mobile devices:
If you’re not optimizing your site for mobile devices, you’re leaving money on the table. Mobile web usage is exploding — Cisco found that it will account for more than half of all global traffic this year. Not only will optimizing your site for mobile devices drive more visitors — and customers — to your sites, but it will also help you rank higher in search engine results (SEO results).
The best way to start optimizing your site is by using a responsive web design (RWD), which scales and adapts content to fit all screen sizes. If you’re not familiar with RWD, make sure you check out our guide to help you get started.
5) Make your site load faster:
As we’ve noted before, people are impatient and will abandon a website that takes too long to load. And Google has revealed that page load time is one of the factors it considers for ranking websites.
6) SEO Optimize your images for the web:
If you found images by searching Flickr with keywords like “coffee,” “laptop” and “business,” there’s a good chance that these photos will be used on business websites all over the internet. This is because Flickr offers Creative Commons licenses, which allow photographers to share their work with the world — but it also allows people to copy, edit and distribute it for free.
Flickr’s new search engine makes it easier than ever for people to find images they can use on their websites. Make sure you optimize your own images with the keywords that describe them best so they rank higher in Flickr searches.
7) Optimize your site content with Schema markup:
Schema markup is a simple way for you to tell search engines what your content is about. When implemented correctly, this markup helps search engines serve up rich snippets that show searchers exactly what they can expect to find on your site. Read our guide to Schema for more information on how it works and the steps you should take to implement it on your site.
8) Provide lots of original content:
Today, search engines are smart enough to know when you’re copying and pasting text from another site; they’ll even penalize you for it, which means you can forget about ranking well in Google if your whole site is filled with duplicate content. People want to read engaging, original content — and if they can find it on your site, they’ll be more likely to visit again.
Now that we’ve shared 8 surprising ways you can increase conversions with SEO, we want to hear from you. What do you think? Are there any other tactics that could help businesses convert more visitors into customers? Share your thoughts in the comments section below!
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