When you think about website design, what comes to mind? Aesthetics right? Well, there is so much more to design than just looks.
Yes! Looks are important because humans are visual creatures.
However, when running a business website, one of the most effective ways of generating more customers is by driving more traffic. Now, there are innumerable ways to generate website traffic, but it all starts with the design of your website. In this post, we’ll share some of the best business graphic design tips that will help you drive more traffic to your website.
Using the Right Color Combinations
Color is hands down one of the most important aspects of your website design because it gives the first impression and helps set the mood. With different colors having different psychological effects on people, the right color combination matters, a lot. The wrong color combination can be detrimental to your website traffic because according to 85% of consumers, color happens to be a determinant factor in making purchases.
It’s a given that your website colors are similar to your brand colors, but you need to understand that they must elicit the right emotions from your customers. The best color combination should include at least four colors for different purposes to capture attention right away.
The first color should be for the background of your website, the second for the text, the third for links, and the fourth for your calls-to-action. Contrasting colors will draw more attention and given that the online consumer attention span is shorter than that of a goldfish, which is 9 seconds, you need to do everything you can to capture it.
Choose the Right Typography
Typography is an art, and you need to use the right font and align it with your images. Typography will bring your graphic designs to life if you get it right.
Just like choosing a color palette, you need to use a font that will reflect the personality of your brand without going overboard. You only need a maximum of three fonts on your website, because any more will be a distraction from the message you’re trying to convey.
Make sure the fonts reflect your brand and project your message at the same time. You may not know this, but typography also has an effect on emotions, just like color.
Great Contrast
One of the best business design tips you need to implement is by taking advantage of negative space on your website. You see, the white or unused space on your website is known as negative space and you need as much of it as possible.
Too much positive space leads to a busy website, which essentially increases cognitive load. This will discourage visitors from your website.
It’s contrast that attracts visitors, and you can play with the fonts, alignment, colors, and size. For instance, if you choose a light background, then you need to pair it with a dark font for great contrast.
The thing about negative space is that it allows important aspects, such as links and calls-to-action, to stand out from the rest of the elements. Texts should be broken into short paragraphs and bullet points used accordingly to increase white space.
Use Animated CTAs
CTAS or calls-to-action are incredibly essential for your business, so you need to do everything to make them stand out. That said, how you present your CTAs is even more important. You may not know this, but when you use a button instead of a plain text for your CTA, you increase the chance of clicks by 45%.
Even better, if you animate your CTAs, you get more clicks because movements catch the visitor’s attention. The movement only needs to be subtle enough to catch their attention without annoying or frustrating them.
Use the Right Text
Apart from typography, the text you use on your website is equally crucial to how customers respond. As a business owner, you want to do everything possible to grow your brand, like write as much information as you possibly can about it. While there’s nothing wrong with this, try not to overcrowd your pages.
Keep in mind that a majority of users are likely to be on mobile devices such as tablets and smartphones. This means you need to choose an appropriate text size that is legible. Legibility will also depend on the colors you choose to combine, as well.
The Navigation Should Be Simple
This is one of the most essential business graphic design tips because ease of use is everything. Consumers don’t care much about complicated websites where they can’t seem to find anything, so when thinking about graphic design tips, ease of use should be on top of the priority list.
The thing is, having too many things going on, like too many links or too many lists on the navigation bar clutters the website and distracts the visitors. You need to make it easy for customers to find what they need from your website.
Increase Website Loading Speeds
Decluttering your website affects so much more than navigation because it affects your page loading speeds too. We’ve established that consumers have a short attention span, so they want fast websites loading speeds. Page speed contributes to page abandonment and diminishes traffic.
There are several things you can do, such as truncate image files. Images tend to take up too much bandwidth so optimizing their size is an excellent way to improve site speed.
You can make the images smaller without affecting their appearance. You may also choose to copy text from image and delete the images altogether.
Top Business Graphic Design Tips: Bottom Line
Now that you have learned the best business graphic design tips, once you implement them, your traffic will skyrocket. The one thing you need to do now is take action and implement everything that will take your business to the next level.
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