How do use email marketing and content together? The union of these two factors can be the key to the success of a company, which is why today I bring this answer to you, young entrepreneur.
Imagine two ingredients that, separately, are very good, but that are even better when used together – like strawberry and chocolate, for example. The effect can be the same when your content marketing strategy is formulated to work content and email marketing in an integrated way.
On the one hand, content is an excellent way to get organic traffic and build your authority in the community. On the other hand, email marketing is there to help strengthen communication with your audience and increase engagement.
Why and how to use email marketing and content together?
The two tools have different goals but are complementary.
So, if you produce content, you need to make sure that your blog or website and the production of email marketing are fulfilling the function of delivering to customers what they want, and consequently, leading your company to reach its goals.
Websites and blogs can be used to boost your email list – and vice versa – but only if the relationship between the two is worked out in the right way.
Below, I’ve separated 5 definitive ways how to use email marketing and content at the same time. Check it out and turn your website or blog into a great marketing tool!
Create autoresponders based on frequently asked questions:
It is likely that to create the editorial line of your website or blog, you have collected responses from your target audience, correct? It’s time to see them!
Start from that result and generate a series of automatic emails. The answers should contain hints regarding these questions. One more tip: include links to your website, always focusing on content related to the subject of the email.
Make an editorial schedule:
Develop an editorial calendar. It will serve as a guide to the times when your website, blog, and email marketing might address the same topic.
For example: if, in May, you intend to talk about Google tools, make sure that the subject is present both in the content and in the emails. Everything that is triggered and/or disclosed must follow the same thematic line.
This helps create a clear and coherent message for your audience and reinforces the importance you are giving to that specific topic.
Re-introduce yourself from time to time:
Your potential customers are bombarded by content all the time, not just yours. Correct? So it’s good, sometimes, for you to show up there again and show that you’re still available.
A good tip is, before launching a new product or service, to give your image a new lease of life. Send really relevant and accurate content related to the novelty you are going to suggest.
If you or your company have been out of communication with the e-mail base for some time, it is important to take this tip to the maximum of excellence. Return with everything to the mind of your audience!
Promote your guest posts:
Getting partnerships is not easy, so when securing the one you should make the most of that support! A good way to do this is to bet on guest posts. That is, talking about your product or service in a partner space. If you’ve done this at some point, share this content in your emails. Especially when promoting new products.
In addition to you showing content that may not have been released yet, your audience will believe in you even more for the partnership. As a bonus, your company will still gain visibility to your partner’s audience!
Offer free updates:
On your website or blog, create a “Free Updates” page that allows your website visitors to sign up and earn relevant content without any kind of payment. It can be an e-book, videos with lessons or explanations, a relevant article written by you, or any other type of material. Ideally, it should be exclusive.
But attention: for this strategy to really work, the idea is that the link to this page is visible on all pages of your website! After all, a visitor can reach your site through different pages, and it is very difficult to predict exactly which one they will come from.
Now that you know how to use email marketing and content together, learn even more with the insights of Blogger Cage and be a successful entrepreneur!