Would you believe us if we told you that nearly three quarters of all Americans actively use social media? Social media marketing is the way to get your name out there to the majority of Americans.
What began as a way to connect with friends and relatives across the country and the around the world turned into social media for businesses to advertise their goods and services, especially if you are a building cost estimator and you want to grow your business.
If you have your own small business, there’s no way around it…you need to be using social media. Keep reading to learn these five effective social media tips.
- Know Your Audience
Which age group are you trying to attract? Are your customers Boomers, Gen Z, etc? Do your research to find out the demographics of the users of each platform.
Some marketing managers might think that the younger crowd doesn’t use Facebook, but about 25% of Facebook users are age 18-24. TikTok is thought of as a platform only for teens but plenty of older people use it daily.
Another way to learn more about your audience is to read and respond to comments on your blog. Respond to comments and questions on your posts as well.
- Be Consistent and Engaging
The customers who follow you on social media come to expect a consistent flow of information and advertising. Don’t let them down.
Be sure to post consistently and make the content engaging, something for them to look for each time they’re using the platform.
- Choose The Right Platforms for Your Business
Which platforms will work best to highlight what you have to offer? Will video postings work with your business model? Do you need to boost up your blog content?
Where do your customers spend the most time when using social media? Don’t make assumptions. Look at the demographics of each platform.
- Have a Written Strategy
Start with a good plan and clear goals. What are you trying to achieve? You need to spell that out so you can measure the return on your investment.
Research your competition, create a social media calendar, and get inspiration from others who have a large social media presence.
- Treat Each Platform Uniquely
Some people believe that they can create one post and use it across each platform. That’s not the case. Consider how each one functions before coming up with your content.
Look into using one of the many social media tools to help you schedule and customize your posts for each individual platform.
Are you looking for tips and tricks to help you excel in social media copywriting? Learn how to be successful in your written copy here.
Social Media Tips
Now that you know the benefits of social media, use these social media tips to elevate your business’ presence across all social media platforms. You’ll increase your customer base and your bottom line.
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