Did you know that adding a blog to an existing website can increase site traffic by more than 430%? Since you’re reading this article, you likely know that you need a blog, but actually starting one can be harder than it sounds. After all, what are you supposed to actually write?
We’ve got your back.
Keep reading to learn 5 blog ideas that will resonate with your target audience to help inspire you to finally start writing and reaping the benefits of a blog.
- Listicles
People love content that is easy to scan and read quickly. That’s one of the reasons why list posts or listicles are so popular. (The post you’re reading now is an example of a listicle, actually!).
By using numbered headers, readers can easily read through and get the gist of the content, even if they don’t have the time to read every single word.
- How-to Articles
People generally make their way to a blog post by doing an online search. In many cases, they might be wondering how to do something with their search. For example, a new pool owner might do a search for “how to maintain water balance in my pool.”
If you’re a pool company, you can reel in that reader by having a helpful how-to guide on your website that explains the ins and outs of water chemistry. When you write these posts, be sure to choose relevant keywords and optimize your post accordingly.
If you’re using WordPress for your blog, you can use plugins to help make keyword optimization easier than ever. Learn how to start blogging with WordPress by clicking the link.
- Deep Dives
While some people don’t have time to read every single word of a blog post, other people are looking for in-depth long-form content, almost like you’d find in a magazine or journal.
You can appeal to those readers by doing a deep dive on a particular subject, so readers can go down the rabbit hole on something they find interesting. This can help bring in more organic traffic to your site and increase brand awareness.
- Interviews
One way to get more people to read your blog is to do cross-promotional efforts. Doing an interview is a great way to do this. For example, if you’re a custom home builder, you might do an interview with a local interior designer about how the design process works.
This is mutually beneficial because it gets the designer’s name out there and they’ll likely share the post on their website or social networks, so you get more eyes on your site as well. Everyone wins.
- Comparisons
Finally, people love to read comparisons when trying to make a purchase decision. Think about your industry and what comparisons might be helpful to people. If you are a landscaper, for example, you might write a comparison of the different types of grass and their pros and cons.
This will prove beneficial to readers and just might help you convert website visitors to customers.
Use These Blog Ideas to Get Started
Now that you’ve read this short guide on blog ideas, you’re ready to put your fingers to the keyboard and start writing. You just might be surprised about how it can benefit your business.
Looking for more business tips like this? Browse through our other articles before you go.
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