Nearly 4 billion people use email every day. That’s a lot of people you could be reaching with email campaigns to get your business on the map.
But all of those people are different, and so the types of email campaigns that you send matter. Read our list of the 4 different types of email marketing campaigns you should be sending to help boost conversions for your company.
Welcome Email Campaigns
When you gain a new subscriber on your email list, make sure they know you’ve noticed. One of the best email campaigns is the welcome email because you can introduce yourself and your business.
It’s an effective email campaign because it helps you build a sense of familiarity with your customers. They learn more about you, and you learn more about them as well.
Welcome email campaigns tend to receive higher open and click-through rates. This is a great opportunity to get in touch with subscribers and make communication interactive. You can ask them for information that will help you down the line, like their birthday or product preferences.
Triggered Email Campaigns
If you’re struggling with targeting your customers effectively and increasing conversion rates, you could consider triggered. These work by automatically sending targeted emails when a user performs a certain action.
For example, if you sell products online, you could send this type of email campaign to a user who leaves something in their cart without checking out. The action of clicking away from the checkout page would trigger the email, reminding them of the items they left behind.
In fact, abandoned cart emails can make customers 2.4 times more likely to complete their purchase.
Newsletter Email Campaigns
Since newsletters are sent out on a regular basis, they help keep up communication between you and your email list. This keeps you top of mind with your customers.
While newsletters aren’t usually promotional, they can support your sales efforts. They can educate your customers about new products or new initiatives your business is undertaking.
It’s a good idea to get your informational content in as many inboxes as possible. If you’re struggling to get more subscribers, you can buy an email list to help you get started.
Re-Engagement Email Campaigns
These types of are some of the best. They can help you connect with inactive subscribers and nurture possible leads.
Re-engagement emails are campaigns sent to subscribers who haven’t opened your emails recently. Reaching out to them specifically could help them become active customers again.
And, if they don’t re-engage, you can remove them from your email list and start fresh.
Revamp Your Marketing With These Types of Email Campaigns
Focusing on email marketing is one of the best decisions you can make for your business, especially when you do it right. These types of can help you connect with your subscribers and engage in effective email campaign management. To learn more about what’s going on in business right now, check out our Business News posts Learn More
