Email marketing is a great aspect of digital marketing. But the success rate of email marketing can only improve if you are getting enough email click-through rates. Otherwise, all your strategic content presentation, web scraping email id, and data, etc would be for naught.
And that’s the main problem lies, isn’t it? No matter how alluring and presentable your email looks, no profit would be available if the clients don’t click through it. That’s why; each Digital Marketing Agency focuses on the click-through rate rather than the number of emails. Aiming for an increased email open rate would be much more profitable for you rather than aiming for gathering numerous email ids.
So, let’s see how you can make it happen:
- Decide The Correct Time
The ideal time will play a vital role in getting enough email click-through rates. If you continuously sending advertising mails at an overwhelming rate to your clients at some point they can unsubscribe from the notification. So, you need to time it. And this ideal duration will depend on what your industry is. For example, if you own an e-commerce business, make sure to send them deals right before the holidays. It will encourage even the non-openers to check the deals. Similarly, if you provide office supplies then send the mail during business hours so that they will be compelled to at least see the deals.
- Catchy Subject Line
You need to pick up an attentive subject line that will not only attract their attention but also be informative. Even though most companies prefer to keep the subject line short and concise but research has shown that subject lines within 240 to 250 characters hold more potential. But don’t forget to keep in mind your audience’s needs and choosing the right words accordingly.
- Adding Subscribe Button
Because email marketing is completely controlled by the audience’s permission, you cannot really do more in this sector rather encouraging them. And adding a subscribe button on the mail might increase the email open rate. This method will also give you an email list of genuinely interested people who want to know your offers and learn more about them.
- Warm welcoming
Every time you are gaining a registration, your hired Digital Marketing Company should make the most of the welcoming email. It will not only increase the chances of email open rate from their side but you might be able to gain continuous business as well. Adding “subscribe now” or products deals on the list might not be a smart decision, instead draw their attention with exclusive deals, coupon codes, etc. If you are able to woo them through the first interaction, they will open all your mails from then on.
- Keep it Updated
Quantity is not always equaled to quantity and when it comes to email marketing it’s the universal truth. If you have a long list of people in your email advertisement list, but only a few of them actually open it is definitely not going to get you anywhere. But having a small list of people who are genuinely interested in your offer and look forward to the deals would be more valuable for your business. You need to make a list of people who are clicking through the mail and gather information about them like their location, preference, etc. It will help you understand what your potential market is and your target audience.
- Resend emails
It’s hard to determine which email campaign is working for you and which isn’t because there are so many people who don’t even open an email. But to be assured of a perfect email campaign to some extent by resending the mail to the non-openers but the catch is to change the subject line. So, if the first campaign doesn’t work out and the second one does, you can increase the open rate efficiently without bringing much change.
- Automated emails
Automated emails, even though used by the digital marketing agency near me as a responsive notification, can be used greatly for the email marketing strategy. The best thing about this tactic is, your automated email would appear on the top of their inbox, so with a catchy subject line you can increase the open rate without much hassle.
- Avoiding the risk of spam
This is one of the most vital rules to consider. After doing all that research and coming up with the perfect subject line, you wouldn’t want to end up in the spam folder would you? Hence, you need to organically increase the email list with genuine subscribers instead of purchasing an email list.
If you are sending mails to an uninterested person, then they will most definitely mark you as spam and also submit a complaint. If such actions are repeated, you will be blacklisted and automatically end up in new senders’ spam folders. You should also refrain from using trigger words.
- Emojify you emails
The monotone form of subject lines might not always encourage your target audiences. Which is why most big brand uses emojis to alongside the subject line to make it look peppier. It is especially advised if your targeted audiences are suitable for this tactic. Adding emojis that will go along with the subject of the mail will grab your client’s attention and obviously increase the open rate.
- Adding texts and images
To make your emails more alluring, you can start to add images and texts to them. While it might trigger the chances of ending up in the spam folder but it can also increase the email click-through rate if used smartly. Make sure to balance it well to avoid negative outcomes.
- Composed preheader text
Preheader text works as a short snippet of what’s in the email’s body and it’s especially effective for mobile users. Studies have shown that 70% of chances of opening a mail increase when the sender gets an idea about the mail. For that reason, you need to use the right words in the snippet so that they feel allured to open the mail.
- The ideal length
The ideal length of the mail will also impact the email open rate. If you continuously send lengthy emails to the reader, the chances of it being ignored would only increase. So much so, you might also lose subscribers because of it. Hence, when you’ll hire a digital marketing expert sit with them to fix the ideal length of the mail so that it provides all the information without boring them.
- Determining the sender address
A very lengthy sender address might do more hard to your business than any good. Even though, you should focus on adding your brand’s name on the email ID as it might save you from a spam filter but keeping it short will also help. The receivers might completely ignore the mail if they cannot see the full email ID, so focus on that.
- Inactive subscribers
Just because some customers are not opening the mails doesn’t mean they are totally uninterested in your business. The fact that they are not unsubscribing you is motivation enough to engage these inactive users. You can make use of special coupons, codes, and other tactics to encourage them open the mails.
We hope to have helped you with the strategies that we use for our clients. Make sure to reach out to u if you want to learn more about email marketing or digital marketing.
