Partnering with a reliable and genuine private label supplement manufacturing company is vital to any supplement venture. A wrong selection of the manufacturing associate can destroy your business and reputation in the market. It’s impossible to regain the trust of your customer if the supplement lacks quality and efficacy.
Importance of choosing the private label manufacturer
Identifying the supplier of white label supplements is the most crucial action you must take after deciding to launch your supplement brand. A white label manufacturer is the life of your business. You will brand the product from the supplier. Therefore, you must pay attention to some of the most critical aspects of a private label manufacturing company before signing the contract.
Besides ensuring the perfect blend of ingredients of your supplement brand, manage the timely supplies for catering to the market demand. You will also require some hand-holding in the initial learning phase of your new business venture. Your private label supplement manufacturer can provide the most critical guidelines.
Company background and facilities
You require finding out how long the private label manufacturer is in the business. The manufacturer who is running the show for over five years can be a reliable partner. It also shows that the company has survived the competition. Usually, such companies follow stringent quality norms and are very careful about their credibility in the market.
Asking about the manufacturing capacity and turnaround time will give you a fair idea about future planning. Supplement manufacturers should have large manufacturing capacities to produce soft-gel capsules as per the demand. The typical turnaround time should not be more than a week. Maintain higher inventories if the time to manufacture is longer.
Understand the level of outsourcing and certifications
Choose a manufacturer with end-to-end manufacturing facilities to ensure consistency of the quality. Outsourcing of some activities may affect the quality and supply. Ideally, your private label manufacturer should have in-house production capacity from capsule filling to final packaging.
Customers have immense concerns about certifications, and there is nothing wrong with it. Your customers perceive food supplements as medicines, and therefore you should be careful about credentials. Besides GMP certification, check other certifications like Safe Quality Food, FDA registration certificate, and American Herbal Products Association.
Ensuring quality of the products
Certifications are critical parameters to establish the quality of your brand. Asking the manufacturer about the source of raw material can give you a better idea about the quality of the final product. Seeing is believing is an old saying. Visiting the manufacturing facilities is necessary to get a first-hand idea about the quality and the manufacturing process. Consider selecting the private label manufacturer with in-house laboratories for checking the quality of every batch of supplements.
Formulation of a tailor-made formula is a unique feature of some private label manufacturing companies. Knowing the type of customization facilities can help you plan your future brand extensions. The unique formulation is an essential requirement to stand out in the market.
Consider visiting a couple of customers who are buying white label supplements from the manufacturer. It will help you get reliable information about the critical aspects of the supplier.
