The popularity of mobile phones can be easily connected to the growing engagement of SMS and Voice marketing strategies as consumers interact with these services more than they do with any other app. While SMS offers an impressive success rate of 217.33% for businesses that utilize text message API services, as of 2023, the voice search user base has increased to 125.2 billion.
Even though these strategies are a marketer’s third favourite way to increase engagement, actual leads are realized through regular monitoring of Key Performance Indicators. KPI metrics are critical insights that help businesses optimize their marketing campaigns to deliver optimal growth opportunities.
Top KPIs for Effective SMS Marketing
Major SMS metrics include KPIs that track text message API deliveries, CTAs, and engagement actions that affect the overall growth of the business list and profit margin.
| KPI | Importance |
| List Optimization | · The addition of new subscribers indicates a positive effect of marketing.
· A growing retention rate indicates a decline in existing subscribers. · Several unsubscribes indicate dissatisfaction. · Growing opt-in sources indicate successful campaigns. |
| Financial Growth | · Return on investment allows businesses to measure the rate of profitability.
· Return on ad spend allows businesses to measure the effectiveness of advertising. |
| Engagement Rate | · Campaign engagement allows businesses to identify trending content concepts.
· Response rate allows businesses to measure the impact of text message API and CTAs. · Opt-outs allow businesses to identify messages that may need improvements. |
| Customer Feedback | · Real-time insights allow businesses to improve their marketing campaigns based on customer interests.
· Net promoter score allows businesses to measure overall customer satisfaction levels. · Repeat purchases highlight the positive impact of SMS marketing and give businesses useful data for better marketing. |
Top KPIs for Effective Voice Marketing
Major KPIs of voice solutions for business include call conversion rates, quality and average durations spent on a call, offering insights on the impact of these methods. It enables organizations to improve their efforts into positive engagement and highlights the importance of KPIs.
| KPI | Importance |
| First Call Impression | · Provides insights on the amount of time required to solve customer queries and attract leads. |
| Call Abandonment Rate | · Higher rates indicate caller frustration and communication issues while lower rates indicate positive call experiences. |
| Call Conversion Rate | · Helps businesses measure the effect of calls in driving successful marketing campaigns that generate positive sales results. |
| Customer Satisfaction | · Direct real-time feedback allows businesses to improve their communication experiences and optimise their calls to provide better results. |
| Response Time | · Short response times provide a better customer experience and allow businesses to identify the optimal speed at which calls must resolve queries. |
| Average Call Time | · Longer calls may provide deeper insights into customer queries and allow businesses to identify critical communication gaps. |
Key Takeaways
Overall, understanding major KPIs in SMS and Voice marketing strategies can potentially provide a business with better growth opportunities. These insights hold vital data that enables marketers to drive successful campaigns, improve their existing operations, and build stronger relationships with customers.
Today, with AI-powered chatbots and smart devices, businesses can seamlessly refine their marketing approaches to achieve new profit margins. Providing such scalable services while utilizing KPIs to enhance SMS and voice solutions for business, Airtel solutions may benefit companies looking for enhanced marketing operations.
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