Sports marketing has been delayed for years because sports organizations have been able to achieve results through artificial means. Professional teams benefited from television, concessions, all of them represent more than 50% of the total benefits; we see that professional teams have rarely been encouraged to move on a solid marketing foundation.
The great interest that the public has shown in sport has encouraged sports coverage in the media; therefore, organizations have built very sophisticated relationships with the media, but have neglected marketing functions, this practice is not enough, in fact it never has been. In this context, an adequate strategy becomes vitally important.
We can define strategies as the art or science of using available means to achieve goals.
According to this definition of Charles Rossetti “it is the engine that increases the flexibility of the organization to adapt to change and the ability to achieve new strategies.”
It is true that for some the concept of strategy includes both the selection of objectives and thinking about the means to achieve them. However, in the marketing plan, both concepts must be perfectly separated: objectives and means to achieve them.
Strategy has its share of art and as such requires no less imagination than setting goals.
The creativity
As the needs of sport consumers have become more complex and as competition from popular sport and the involvement of the economy in nba중계 have increased, the demand for professional sports marketing has also increased.
Creativity is generating new possibilities, solving problems,
Proposing different and novel things, but not in the abstract, but to realities, components and concrete situations. For this reason, most of the models to promote creativity begin precisely with systematic diagnoses and analyzes of a situation or problem, postulating that the first thing is, definitively, to understand it and really understand it, and from there begin to look for ideas and alternatives.
Commercial management is basically a continuous process of problem solving, decision making, strategy development, process improvement, etc. Every organization is subject to a series of pressures that force it to react and respond to new circumstances in markets as dynamic as the current ones, in times of uncertainty and globalization.
