The introduction of long acrylic nails has brought about a new era of fashion. People have become extremely creative with their nails and have known to show them off on the internet. This rising popularity has alarmed many business owners who cannot cope up with the changing trends in the market and have hence been forced out of sales.
The only way to keep up with the trends is to market your product to such an extent that it feels like it is in line with whatever is common at that time. Think about it, every time a new trend changes or a new holiday appears, we cannot change the product. However, we sure can adjust its theme to make it feel like it just belongs there.
Changing the theme and properly advertising your product could only be done by adjusting its packaging. There might be other ways to do that too but the easy and most accessible way is making beautifully made custom nail polish boxes from H5 Packaging.
This packaging company understands all your needs and is here to serve us. The best part is that their representatives always make sure that they understand the essence of packaging and listen attentively to the story that you want to tell to the world in correspondence with your packaging. Then they make a few designs and ask you about which kind you like the most. Once you have selected the design, you can even ask for proofing, for which they give multiple options. You can get 2D, 3D proofing or request a physical sampling. The reason why H5 Packaging is one of the best in the market is that they value the opinion of the client rather than inculcate their own beliefs or what the market trends are.
Easy to execute planning
Besides this, when you hear the word advertising, long billboards or social media ads may run into your mind. You may picture yourself spending hefty amounts of money running unsuccessful ads that are just draining money out of your pocket. However, this is not the real deal. The fact of the matter is that when you choose custom boxes, you can make better marketing plans that are easy to execute. The sole reason for this is because the boxes will have a specific theme and hence it will be easy to run your advertising plan circling it.
Resourceful uses
Having custom nail polish boxes also has other important uses. Not only is it easy to make a marketing plan, but you can also make use of other versatile uses of such boxes. This means that advertisement is not only run around ads and billboards, it also focuses on grabbing the attention of the customer as soon as they walk inside the door for the supermarket. For the nail polish manufacturing industry, this supermarket could be any beauty store like Sephora or Ulta Beauty.
Now picture a Sephora store, you might see heaps of products lining the shelf. It might have occurred that you could not find the perfect company for your nail polish brand and had just resorted to buying the first one that your hand grabs? This is where smart marketing comes in. Custom packaging grabs the attention of a customer and without a doubt, the customer picks up the product from the line of products that have lined the shelves.
Appropriate budgeting
Usually, you may see that a customer runs into the store in a hurry and then leaves abruptly picking and grabbing the first product that he lays his hands on. On the contrary to that, you might also see that a customer walks in and takes his own time picking and selecting which product they need. As a business owner, you need to be aware of the different types of customers and their needs. The one that takes the longest time is someone who focuses on what quality they are getting and how much money. So, not only do you need to pay full attention to making the best quality custom boxes to advertise your nail polish boxes in the market, but also carefully select the budget because there is a high chance that this category of customers might buy a product that has a lesser quality than most; if it’s costing way less than the usual market rates.
Nail Salons buy in bulk
Other than that, you may also see that there is a rise in nail salons and people go every week to freshen up their nails. You could offer salons discounts so that they showcase your product and its packaging on their counters. Nail salons are the perfect places to advertise your nail polish boxes in the market since the audience that sees such boxes are the consumers as well. And what better way to reach the consumers of nail polish through anything other than nail salons.