Companies spend more than $100 billion on search engine advertising campaigns.
Because of this, pay-per-click (PPC) ads are very competitive. If you want your campaign to thrive, it’s best to avoid any marketing myths that will disturb your progress.
If you’re a business owner that’s new to the marketing industry, you may already have heard of PPC.
Some business owners believe that PPC is too expensive, while others think it’s not a worthwhile investment. In this article, we’ll list some of the most common PPC myths you should avoid.
Keep reading to learn more.
Getting the Top Spot is the Most Profitable
In PPC marketing, many believe that gaining Google’s top spot will lead to higher visibility and more profit.
While it’s true that your ads will be more visible at the top, your placement up there won’t make or break your campaign.
The reason why is simple.
PPC isn’t search engine optimization (SEO). You’re already paying for a top spot in Google’s search results, rather than working for it.
Also, your goal should be to create the most compelling ad possible, whether it ranks first or second doesn’t matter.
This is especially true if your ad ranks second on Google and pulls in some very profitable conversions.
PPC is the Best Option to Get Google’s #1 Spot
This is also a common myth in the marketing industry. The goal of any PPC campaign is to help fast-track you at the height of Google’s search results.
Though, your placement there won’t be long-term. Other businesses can outbid you for keywords and build stronger campaigns.
This is why PPC search results change frequently. As for SEO, if you’ve spent countless hours working on your campaign, it’ll be harder for a competitor to outrank you.
You Can Automate a PPC Campaign
PPC campaigns need just as much attention as SEO campaigns. Here are just some tasks you’ll need to complete to make sure your PPC campaign stays successful:
- Check on your headlines to make sure they’re performing well.
- Adapt your descriptions to fit new keywords.
- Monitor the performance of your ads with your competitors.
- Create and pause ad groups
There is no way you can automate a PPC campaign. Losing sight of your campaign for just a few days could cause you to lose progress.
Also, you could be spending more money on an unsuccessful campaign.
You Should Use as Many Keywords as Possible
It’s a rookie mistake to bid on as many keywords as you can find.
Some advertisers only pick keywords based on their monthly search volume and add them to their campaigns. The problem with this strategy is very clear.
Keywords have search intent. This means a person expects to see something when they search for a keyword.
For example, searching for “teddy bear” will usually produce search results describing what it is.
Searching for “teddy bears” will produce search results of online stores you can buy them from.
If you run an eCommerce store and bid on “teddy bear”, you’ll waste your money putting your ad in front of people who aren’t interested in your products. Because of this, only bid on keywords that are relevant to your business.
Avoid These PPC Marketing Myths
Avoiding these PPC marketing myths is key if you want to manage a successful campaign. This way, you can skip the learning curve and avoid wasting your money.
Do you want to learn more about innovative marketing tips? If so, check out more of our helpful articles.
