The best event is the one that has a large number of attendees, no matter if they are attending in person or online. The key to hosting a successful event is to deliver value to anyone attending and to promote it. When you promote your event the right way, you’ll ensure people will hear about it, you’ll reach your ideal audience and increase attendance. If you’re looking for some inventive ways to promote your event, we have a few ideas for you.
Make sure your social media promotion is strong
Whether you’re hosting the event as an individual, business or organisation, any social media channel is a relevant promotional channel. From event participants, the event venue to the business behind the event, everyone can post about it on social media. Remember to include this in your social media calendar as early as possible to gather the right interest. You can also create separate accounts dedicated to this event only. People interested in this event can send DMS and your community manager can provide the right info.
Add an agenda page to your website
First of all, you can create a separate website dedicated to the event or ad an additional page to your website. Either way, the landing page should be attractive, informative and easy to use. Also, include an agenda page that summarises the event schedule, event timeline, topics and details about the speakers. Remember that people favour user-friendly pages over flashy content, so keep the landing page simple, informative and easy to use.
Ask every speaker to share the date on their social media
Once you sort out the timeline, the speakers confirm their speeches, workshops and other details, you should continue your social media promotion. Ask every speaker to share the event with their audience to boost attendance. Each speaker has a different audience and all of them are your possible attendees. Maybe the event is taking place in their town so they wouldn’t like to miss their chance to attend.
Create a limited time offer
Those following you on social media and other channels will learn about this event, sign up and obtain their tickets. But, you should also think about your non-members and give them a limited time offer. This limited-time offer should be unique and offer tickets with a discount, a great price for a bundle or other incentives. The trick here is that this offer will be time-limited, so people will hurry to reserve their ticket at that special price.
Use a high-quality promotion video
To capture the attention of your possible attendees, give them a few exclusive bits. Try to spark their interest with a high-quality promotion video. Maybe you can capture the ambience at the venue, eye-catching details and even a short sequence of a keynote presentation. To produce this type of video content or get help with online event production, team up with a creative who can get your ideas across.
Attract a lot of attention with a ticket giveaway
Let’s say it out loud – people love free stuff. Not only that, but you can also offer a limited time offer to buy tickets at a special price to those who took part in your giveaway. But, let’s talk about the giveaway first. Anyone who wants to test their luck and win free tickets should follow predefined giveaway rules. Especially if this is a large scale event, people will be interested in a chance to win free tickets.
Promote it with a webinar
A free webinar is a great way to turn those who haven’t decided yet into those buying the tickets to your event. You will give them enough value and content they can benefit from while helping them decide your event is with attending. You need to give some, to earn even more, especially when it comes to your audience and further engagement. You can also host a live Q&A and answer everything your attendees want to know before the event.
Talk about your event at a podcast
Find a podcast in your niche and ask to be their guest. One of your keynote speakers can get a spot on a popular podcast and promote their upcoming speech at your event. This will be a great way to attract a relevant audience because millions of people these days listen to podcasts.
Don’t forget to use testimonials and post your event on event discovery sites. This will increase the likelihood of people hearing good things about your event and finding it on event websites, resulting in increased attendance.
