Statistics show that 81% of marketers say that video is a part of their brand strategy.
Are you currently using video to promote your products or services? What small business marketing techniques can you use in your video ads? How can you capitalize the current marketing video trends?
Stop watching other company’s videos online and make your own to reach more customers today!
Keep reading to learn more about marketing videos:
Decide Which Story to Tell
Your brand is full of stories. There is the story of how the business started to the impact it has on your employees, customers, and community. Deciding which story you want to tell is a good place to start.
For example, you can tell your brand story to a person that has never heard of your business, while you may send a new product promotional video to a longtime customer with the goal of them purchasing it.
It is important to have a purpose behind every video that you make so that you aren’t crowding your social media and website with content that doesn’t provide value to anyone.
Look at Other Marketing Videos for Inspiration
The benefit of creating videos is that the inspiration can come from anywhere. You can see a 20 second video ad for a restaurant and decide that you could do something similar for your business.
Writing down what you like about other videos will help you brainstorm unique ideas that work for your business and become original pieces of content.
Keep Them Short
Think of the videos as bite-sized pieces of content to feed your potential customer. You wouldn’t serve a stranger a feast or expect them to eat it, so stick to the short videos that cover your product or service and leave the viewer wanting more.
This is beneficial because you can shoot several short pieces of content in one session or take a longer piece of video content and break it up into several pieces to be used in many ways.
Be Unique
Stop the scroll, that’s one of your goals. In order to stand out, you should be unique in comparison to others in your industry.
Delivering your video in motion in a unique form can help your potential clients convert into sales. Getting them to stop what they are working on and consider your product or service is the interruption that you are looking to deliver.
Gathering as a team and brainstorming creative ideas for how to get your message out can bring some unique ideas to the table to put into action.
Get Started Today
Now that you have read more about creating marketing videos for your business, you can start creating content that helps your business today. Introducing consistent video content to your existing marketing plan could be the extra boost that you have been looking for. Check out our website for more informational articles like this one.
